I have noted through the years, that most nurses are none too pleased with the hospital coffee we are privy to drinking while on shift.
Many times, when a fellow co-worker, or even a patient's family member, brings in a bag of specialty coffee for those on shift, I've seen staff get pretty jazzed. Even for just five minutes of time drinking some yummy brew, staff gets excited and there's potentially a mild increase in morale for a short time.
Anyone else feel this way?
My question to all of you: If there was a coffee brand marketed specifically to nurses in some way, and the flavors and beans were high quality, etc., would any of you be willing to purchase it (or put money in for it as a group) for use during shifts? Or try and get the hospital or your facility to purchase it once a month?
Specializes in CCU, SICU, CVSICU, Precepting & Teaching.
I'm not that gullible.
I don't think most of us are that gullible.
Most places I've worked, the night shift has either taken turns bringing in the good quality coffee, kept a "coffee fund" and ordered good quality coffee from our own money, sent the CNA out to get good coffee (more accurately, we gave in the the CNA's begging and allowed her to go out and get good coffee for everyone) or brought in their own coffee in a nice thermos. (I'll confess to getting mine filled at Starbuck's on the way end. It's a taste of home for this left coaster stuck on the wrong coast!)
Most places I've worked, the night shift has either taken turns bringing in the good quality coffee, kept a "coffee fund" and ordered good quality coffee from our own money, sent the CNA out to get good coffee (more accurately, we gave in the the CNA's begging and allowed her to go out and get good coffee for everyone) or brought in their own coffee in a nice thermos. (I'll confess to getting mine filled at Starbuck's on the way end. It's a taste of home for this left coaster stuck on the wrong coast!)
Why yes, nurses really are that gullible.
I know of medical product after medical product that became market successes after years of failing simply by changing a color, the looks of the packaging, or simply remarketing.
I just participated in a market test where nurses swore up and down how they liked the new article over the old article and cited all kinds of specific positive changes...they were the same exact article.
It isn't until you are being told that you are being manipulated that you can even see it.
To the person doing the marketing survey, I have to ask if you have considered conducting a survey to find out what nurses do want to have, want to buy for their units or themselves that would make your product a hit? Meaning that right now you are trying to market a product that doesn't look like it has much of a customer base, maybe very little, and you might do better to find out what it is that we want to buy and offer that instead? Find a way to fill a gap in the market instead of offering something that isn't needed at all? Right now you're looking for a way to sell us something that you have but not something we asked for. How about finding out what we would like to have and market that?
Specializes in Med/Surge, Psych, LTC, Home Health.
I have drank many cups of the swill provided by many facilities. Some units have a coffee fund to provide decent coffee. Start a coffee fund. Or bring your own.
The facility is NOT going to upgrade the free coffee offered to employees.
Swill.
To answer the OP.... if there were a decent tasting, good quality coffee,
marketed to nurses, at a good price, and promised to donate some proceeds
Yes I'd buy it.... if it's good quality coffee.. better yet espresso... I'm a bit of a coffee snob. However, getting to and obtaining quality coffee is often an issue that leads one of us at the hospital sending for coffee at the local shop that is really good but also really expensive so it'd be nice to have it readily available and within reach!
Specializes in Pediatrics, Pediatric Float, PICU, NICU.
To mimic what most have said, no I wouldn't buy it even if it were fairly priced in regards to the competitors. I would possibly even go out of my way to not purchase it because it feels like a gimmick for lack of better words and an exploitation of nurses. Much along the lines of what others have pointed out, including the Bic for Women pens and the over-exploitation of pink for breast cancer.
Specializes in M/S, LTC, Corrections, PDN & drug rehab.
I agree with the consensus. No. Not that I'm a big coffee drinker but just because it's marketed towards nurses wouldn't draw me in, it would probably turn me away.
Ruby Vee, BSN
17 Articles; 14,051 Posts
I don't think most of us are that gullible.
Most places I've worked, the night shift has either taken turns bringing in the good quality coffee, kept a "coffee fund" and ordered good quality coffee from our own money, sent the CNA out to get good coffee (more accurately, we gave in the the CNA's begging and allowed her to go out and get good coffee for everyone) or brought in their own coffee in a nice thermos. (I'll confess to getting mine filled at Starbuck's on the way end. It's a taste of home for this left coaster stuck on the wrong coast!)