Coffee marketed to nurses. Would you buy it?

[ResumeRN]

Hi fellow nurses and those aspiring to be,

I have noted through the years, that most nurses are none too pleased with the hospital coffee we are privy to drinking while on shift.

Many times, when a fellow co-worker, or even a patient's family member, brings in a bag of specialty coffee for those on shift, I've seen staff get pretty jazzed. Even for just five minutes of time drinking some yummy brew, staff gets excited and there's potentially a mild increase in morale for a short time.

Anyone else feel this way?

My question to all of you: If there was a coffee brand marketed specifically to nurses in some way, and the flavors and beans were high quality, etc., would any of you be willing to purchase it (or put money in for it as a group) for use during shifts? Or try and get the hospital or your facility to purchase it once a month?

Thoughts? Concerns? Desires? Waste of money?

Thanks!

[NotYourMamasRN]

Yes, there is no type of coffee I wouldn't buy and try.

[Oliver's Mom]

At the clinic I work in, we've got a Keurig; everyone brings their own pods, creamer, etc and the other clinic nurse and I take turns bringing filtered water for the Keurig. I use the pod filter and pack it with my coffee (Starbucks or Folgers) so I'm not spending any $$ on the pods. I probably wouldn't buy "special nurse coffee" unless it had a pic of Kevin Costner on it, in which case I'd sell my first-born and drink it no matter what it tasted like!! 😍

[Beldar_the_Cenobite, CNA]

Whatever is good quality coffee and has kick and doesn't get cold quick lol Oh, and one that doesn't have grounds...

[Cowboyardee]

At home I drink good coffee - home roasted, carefully made, etc. At work, I drink more or less whatever is available. So the most honest answer is that I'd probably drink coffee marketed to nurses if I was at work and someone else bought it and/or the cafeteria offered it.

Would I buy it from a wide range of choices at a store? Well, no. As stated above, I'm pretty picky about what I buy at home, and I only get green beans in the first place. But even if that weren't the case, it seems suspiciously gimmicky to me. If the coffee was that great (or a great deal, etc), it doesn't make much sense to market it specifically to nurses. Best case scenario, I could imagine targeting nurses might make for some funny TV ads, but then again I've never seen a coffee advertised on TV that wasn't plain swill.

[sevensonnets]

My hospital has a Starbuck's in the building. If I want a decent cup of coffee instead of the nasty glop that comes out of the unit's coffee pot, which never gets cleaned, I can go there. I'm not too picky about coffee.

[Farawyn]

OP: No. I would not.

[AliNajaCat]

Quote from AceOfHearts

Have everyone pitch in a few bucks to get the unit a keurig then bring your own k-cups in (store some in your locker)- problem solved.

And contribute more to the environmental waste problem? No, thank you, not me.

We have our own non-disposable cups that we refill with our own coffee. No extra waste. Less, even, than the coffee pot if that uses paper filters.

[datalore]

There's no marketing tactic that would make me remotely interested in coffee marketed to nurses. I buy the brown caffeine water that I find least bitter, and that's all I care about. ;-)

[chevyv, BSN, RN]

If it was tasty, if course I would buy it. I wouldn't pay an inflated price though.

[CaffeinePOQ4HPRN, BSN, MSN, LPN, RN]

Something similar happened in a facility I work in. A supplier landed a contract with the hospital vendors to sell these chocolate bars that were marketed as the candy form of RedBull. I was irked by it because we have "efficiency" and "productivity" shoved so aggressively down our throats that it felt like a passive-aggressive way for management to encourage Nurses to push even harder through their fatigue (over promoting self care) by ingesting this garbage. No one really got angry, everyone's reaction was aversion to how unhealthy it was and no one bothered to buy it. I bought one out of boredom/curiosity, took one bit and threw it all it out as it tasted awful. They're not in stock anymore, they didn't last long. These types of gimmicks will always be side-eyed by members of the profession.