I have noted through the years, that most nurses are none too pleased with the hospital coffee we are privy to drinking while on shift.
Many times, when a fellow co-worker, or even a patient's family member, brings in a bag of specialty coffee for those on shift, I've seen staff get pretty jazzed. Even for just five minutes of time drinking some yummy brew, staff gets excited and there's potentially a mild increase in morale for a short time.
Anyone else feel this way?
My question to all of you: If there was a coffee brand marketed specifically to nurses in some way, and the flavors and beans were high quality, etc., would any of you be willing to purchase it (or put money in for it as a group) for use during shifts? Or try and get the hospital or your facility to purchase it once a month?
What if the coffee company platform was to provide recognition to the field of nursing? The packaging not gimmicky, but very professional and informative. Clever bean blends from fair trade international importers and many different regions. And $1/bag donated to Nurses Beyond Borders and other international nursing causes?
What I'm getting at is, if the company was well represented and supported the nursing community as a whole, and was a quality coffee brand competitor, would you still consider it a "gimmick?"
Secondly, if the concept of purchasing it for work consumption is not of interest, would it be of interest to purchase as an avid coffee drinker at home; and with the understanding expressed above: it's a coffee company platform that is community-oriented and supportive of the nursing field around the world?
Thank you for your responses.
Nope. I can't think of any way that "nurse coffee" could be marketed that wouldn't appear obviously a gimmick to me.
I do care about and buy fair trade coffee, but, as others here have already noted, I'm not interested in career-specific beverages.
And, just out of curiosity, what would a "clever bean blend" be, exactly? What would make it "clever"?
In order to sell an idea like this, the product needs to offer something unique. All this is is taking something that already works and slapping a new name on it. Then again that's what the pharmaceutical companies do
You do realize that they make reusable filters for Keurigs, right?
I did not because I use a French press. That is good to know. But I wonder how many people at work would be willing to use reusable Keurigs, what with the germ-a-phobes, etc. The amount of waste created in hospitals is outrageous and I wish there were a way to minimize it.
Specializes in Peds/outpatient FP,derm,allergy/private duty.
Where I live really good, and even affordable good (Trader Joe's) stuff is pretty much everywhere these days. There are Starbuck's style coffee shops within grocery stores, McDonald's, 7-Eleven to name a few, and hospital coffee not that bad it seems likely the demand may not be there as it is with your current nursing colleagues.
Having this many options has the added attraction of convenience, though. If your coffee sales involve you going where the nurses are I can see why that would be appealing, except then you would need permission from the facility. I don't even want to think about that sort of hell!
I did not because I use a French press. That is good to know. But I wonder how many people at work would be willing to use reusable Keurigs, what with the germ-a-phobes, etc. The amount of waste created in hospitals is outrageous and I wish there were a way to minimize it.
There are large efforts on the part of hospitals and on manufacturers to reduce waste and become more environmentally friendly, you would be very surprised.
I can confidently tell you that 99% of the efforts done on the part of the manufacturer are never told to nurses or marketed, mostly because people will give negative feedback that it is a "gimmick."
sevensonnets
975 Posts
I'm with Klone; McDonald's makes some decent coffee, alright, and anybody can drink it.