As nurses we walk a fine line between professionalism, providing excellent patient and family care, and our ever-present imperative to maintain "customer satisfaction". While our patients are always our primary priority, we now find ourselves in a culture where the whims of the family are deemed more important by our superiors than the outcomes of our "clients". This dynamic causes a great deal of stress on the nurse's self esteem, and damage to our professional satisfaction. It is part of the reason for the ever-present march of nurses away from the bedside and toward less patient-contact positions. Nurses Announcements Archive Article