J&J co nursing promo- *****??

  1. I just saw Johnson and Johnson's latest TV ad promoting careers in nursing. They showed a supposed real nurse talking about her job. She said:
    "I can't have a bad day!"

    HUH????

    What planet did they find these nurses on?

    It is appalling to me how J&J is so grossly misrepresenting nurses, nursing and what is really going on.
    People who see these ads are going to believe them. How will we ever get the public to see our situation, and to care? !!!
    Last edit by P_RN on Jan 23, '03
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  2. 49 Comments

  3. by   LaurenmomRN
    I have seen these. I agree. If everyone thinks our job is so easy then why do we have such a high rate of burnout. I wish everyone knew how hard the nurses really work.
  4. by   Stargazer
    Originally posted by Hellllllo Nurse
    I just saw Johnson and Johnson's latest TV ad promoting careers in nursing. They showed a supposed real nurse talking about her job. She said:
    "I can't have a bad day!"

    HUH????
    See, I always took that to mean, "I'm basically not allowed to have a bad day. Ever (subtext: or people will die)." Which isn't exactly a great recruiting message, when you think about it.
  5. by   RRMLPN
    everytime my hsuband and i see this ad we just look at each other and roll our eyes.
  6. by   spineCNOR
    As we say in the South- bless their hearts! I do think the J &J people had good intentions, but their ads are rather cheesey. I can't imagine that anyone who happened to see one would think "gee, that nursing thing looks good!". I expect that this is the result of advertising agency employees who never thought about consulting any actual nurses. IMHO, J&J could have gotten better value for their money, as well as better value for the image of nursing.
  7. by   sjoe
    They have a web site: www.jnj.com where you can contact them to express your opinions.
  8. by   DIPLOMATICRN4HIRE
    Well with enough anesthesia I too "Can not have a bad day"
    Wouldnt it be nice if they advertised the nurse in a reality situation and the Drs being their usual godlike selves and administration leaving when all hell breaks loose it would be the perfect advertisement for their products:
    Adaptic* drsg- so you too can adapt
    Kling*-easier to tie a hangmans noose with and hang from the ICU rafters with
    KY *lubricating jelly- Do you really need an explanation with this and how its barely used when your informed about manditory OT
    Raytec* gauze drsg- the quicker picker upper in all wound care needs, will allow attitudes to seep through
    Release* nonadhering drsg- so you too can pray to be released as your shift ends
    AND the new and improved Foleys* so you will never need to leave your patients side for those pesky Bathroom breaks.
    Zoe
  9. by   Q.
    I must be the minority but I actually liked J&J's nursing promo. But let's be realistic here. Do you honestly think if they are trying to recruit nurses, that J&J or any sponsor is going to portray nurses working overtime, getting yelled at, etc? Like that would do anything to increase recruitment. So I guess I didn't take offense to a nurse saying "I can't have a bad day." I took it to mean that regardless of what happens, she influenced or touched someone's life.

    As with any other recruitment, like for the Armed Forces, do you see them showing soldiers getting maimed in the line of fire? No. They show the positive aspects of the job. Therefore I don't think J&J is that out of line.
  10. by   l.rae
    my bigest complaint is that "YET AGAIN" we are looking at recruitment instead of retention........why put more water into the tank BEFORE plugging the hole?...grrrrr!...nursing will NEVER be "fixed" until retention issues are addressed.......LR
  11. by   NurseShell
    I was always going to be a nurse - shortage or no - and that stupid commercial did NOTHING to influence/change my mind...although, I took it to mean "not allowed to have a bad day" as in - people's lives are in my hands. It sort of stressed me out since I tend to have bad days - and then I realized that that is part of the training - learning how to deal with "bad days" and not let it have an effect (or is it affect - can never figure that our) on your work.

    I AGREE with l.rae - the need is not to recruit more it's to keep the GOOD RNs they've got!!!! DUH!! Hey! maybe if they spend millions of $$$ on a study related to this topic they'll figure it out!! but then, themoney will all have been spent on the "study" and we'd be screwed yet again! Kind of like the recent study that linked the "shortage of RNs" to actual patient harm - DUH DUH DUH!!! How much money did they waste on that little jem?!?!?! STUPID ADMINISTRATIVE IDIOTS!! Quit trying to tork the numbers and treat your RNs like the GOLD THAT THEY ARE!!!!! MORONS!
  12. by   fab4fan
    Whenever I see one of those ads, I feel like I need a whopping dose of insulin to counteract the sickening sweetness of the commercial.

    I also take that comment, "I can't have a bad day" as not being allowed to have a bad day. Now, really...we all know that nurses can and do have bad days.

    I agree with l. rae; until retention issues are addressed, nursing will always be a high turnover, high vacancy profession. All the commercials in the world with perky, photogenic nurses aren't gong to solve that most fundamental problem.
  13. by   NRSKarenRN
    The website for the J+J "Discover Nursing" campaign is http://www.discovernursing.com/

    The persons you see in the ads are real life nurses who's statements about nursing are their own words and are at the website--104 nurses featured http://www.discovernursing.com/profiles.asp?page=1

    I have the whole marketing campaign at my home to help attract students---so I can retire knowing I've helped replenish the profession. Overall, think the campaign is well done.

    Warts and all, I still enjoy nursing in it's many facets. When I didn't enjoy it 4 years ago, I realized needed to change work settings. Involvement in professional organizations and inservices continues to add fuel to my passion about nursing.

    The campaign material is free.
    Last edit by NRSKarenRN on Jan 20, '03
  14. by   Hellllllo Nurse
    Well, I am very discouraged by the totally urealistic DisneyLnad way that nursing is FALSELY portrayed in these ads. Just goes to show how different people perceptions are. I took the "I can't have a bad bay" thing to imply that nursing conditions are so wonderful, that being a nurses is just all pleaseantness and happiness all day.

    What I would really love to see are ads for nursing UNIONS!


    Here is a ling k to the contact page for J&J if anyone wants to write to them about the ads:

    http://www.jnj.com/contact_us/contac...ct+Information



    And here is a copy of what I wrote to them:

    I am a Registerd Nurse with ten years experience in nursing.
    Everytime I see one of your televised ads promotinng nursing as a career, I am extemely dismayed.

    Your ads portray nursing in a totally unrealistic manner.
    I am beside myself every time a woman on your most recent ad, claiming to be a nurse declares "I can't have a bad day.!" She is implying that nursing is a pleasant way to earn a living. Is your company aware of the reasons for the nursing shortage?

    The number one reason is TERRIBLE working conditions for nurses.

    Do you know that ONE nurse in a nursing home typically is the ONLY nurse for 30-75 patients?

    In a hospital on an acute floor, ONE nurse can have from 5-15 patients to care for. Working conditions for nursing are impossible. Not to mention the reality of abuse of nurses by physicians.Many studies show that there actually is no shortage of licensed nurses. There is, however, a shortage of nursing willing to work in today's health-care environment. The way you portray nurses and nursing in your TV promos is so unrealistic as to be deceptive.

    Nurses all over THe U.S. are miserable. We are fighting for tolerable working conditions. The ideal, but totally false way you portray nurses and nursing hurts nurses, patients and will surely set up a great many eager, young potential nursing students for the shock and disappointment of their lives when they found out about the REAL WORLD of nursing.

    Here are some links to some web sites that I hope you will explore in order to educate yourselves regarding the current nursing crisis:

    www.allnurses.com (check out the forums at allnurses to read what nurses are REALLY saying).

    http://www.gift-of-life.com/nurse.htm

    http://www.nurseadvocate.org/nurseabuse.html


    These are just three examples. The internet, and nursing journals are filled with miserable, angry, fed-up nurses desperate for change.


    Sincerely,
    Christina C., RN

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