I just saw this Johnson & Johnson commercial on TV tonight. I think it is part of their Nurses Heal campaign.
Some believe that it is a "touching" commercial. I however, am not even remotely touched by it; but rather found it unsettling to suggest that a hospice nurse would presume to know whether a patient was going to die that night or not.
Is it just me or do other nurses also think that there is a certain "ick" factor to it?
Specializes in Peds/outpatient FP,derm,allergy/private duty.
I wonder if Berta has any open shifts. It doesn't looke like the West Coast but hell . . . I'd relocate - very nice patient, no bugs or dogs that bite your ankles . . .
I didn't notice the ick factor, but forgive me for saying this - it's the sappy factor that skeeves me out.
I absolutely agree with you. I feel bad for the patient. In the real world that abrasive RN would have caused huge anxiety. When my mom was dying from cancer I made them keep the window in her room open every night because of our beliefs? Are we not supposed to honor the beliefs of the patient? I think it would make the little lady feel comforted. The nurse ignored her and slammed it shut!
Agreed. The purpose of hospice is not to prolong the pt's life.
We often watched those sappy, tear-jerker Johnson & Johnson videos in nursing school, and while I appreciate what they are trying to do in their portrayal of nurses, we always ended up laughing bc it is so OBVIOUS that they are trying to make you cry. Mission accomplished! Haha
Something about that commercial rubbed me the wrong way when I first saw it. I don't know if I felt it was sappy, icky, creepy, or just plain wrong. But my response was something along the lines of, "Oh please." LOL
I only did Hospice for two years, but I would never have said something like that. I once had a patient who looked GREAT, and was set to be discharged within the next day or two. Yet she passed away about an hour into my shift. Just like that, she stopped breathing. I had another where the doctor even told the family that she'd be gone before nightfall, and she ended up living almost an entire week longer. So we can guess, and even be right most of the times. But I don't believe in making promises I might not be able to keep.
True, it's only a commercial. But I believe it displays a misconception of hospice.
Daisy_08, BSN, RN
597 Posts
It's okay...
I take one look at ol'berta and can tell you she's not gonna die tonight.
Happy to see palliative nurses get some attention, yes, it is realistic, no.
I second what leslie said, not a lot of "hang in theres" in palliative care.
Could have been done much better.