I just saw this Johnson & Johnson commercial on TV tonight. I think it is part of their Nurses Heal campaign.
Some believe that it is a "touching" commercial. I however, am not even remotely touched by it; but rather found it unsettling to suggest that a hospice nurse would presume to know whether a patient was going to die that night or not.
Is it just me or do other nurses also think that there is a certain "ick" factor to it?
as berta's nurse, i would have encouraged her to talk more about her window theory.
shutting it was just plain insensitive....kind of like shutting the door on berta's feelings.
leslie
That would have been great. So many better ways to have dealt with this, but the public is so poorly equipped to deal with death and dying and probably would not have recieved the message in the spirit intended.
It is almost as if the topic of death and dying has become socially taboo in the same way that sex was many years ago.
That would have been great. So many better ways to have dealt with this, but the public is so poorly equipped to deal with death and dying and probably would not have recieved the message in the spirit intended.
It is almost as if the topic of death and dying has become socially taboo in the same way that sex was many years ago.
bingo, mazy.
death indeed, remains a major taboo in our society.
it's unfortunate so few want to have serious discussions about our mortality.
i often think of the millions who'd be better served by true hospice services at the end of their lives.
but we're human.
and being fallible, we want to believe our loved ones will live forever.
denial is a major motivator, aeb dr's continuing with painful, invasive, and futile treatments...
and poa's, while meaning well, struggle with being 'the one' who authorized death.
it's a huge responsibility and burden to many.
we have a long, long way to go before acknowledging that death is not the enemy.
Specializes in Oncology; medical specialty website.
I just saw this Johnson & Johnson commercial on TV tonight. I think it is part of their Nurses Heal campaign.
Some believe that it is a "touching" commercial. I however, am not even remotely touched by it; but rather found it unsettling to suggest that a hospice nurse would presume to know whether a patient was going to die that night or not.
Is it just me or do other nurses also think that there is a certain "ick" factor to it?
yes, it TOTALLY bothers me. the patient informed the nurse of how she would like her window open so her soul can escape when she takes her last breath- AND THE NURSE CLOSES THE WINDOW?!?!?!?! HELLO most of the time they need an "ok" to go from someone. that is the OPPOSITE of an "ok." the nurse acted selfishly and with little concern about the patient's desires/needs. that was some serious UNadvocating. i love how its obviously intended as a touching, nurses-are-awesome, truly-good-nurses-won't-let-people-die kind of ad, but it's really repulsive and portrays nurses like idiots. LAME, j&j. very lame.
in the absence of an active dying phase and its accompanying s/s, the nurse is probably right in her assessment.
(unless of course, berta jumps out the window...hence the hint that the window be open.)
but of course, there are those pts that defy the predictable patterns of dying...so who knows.
i didn't find it touching or icky, sorry.
leslie
I agree. If Berta is talking about the traditions in Denmark, and chatting with "nurse", I wouldn't be looking at her to buy the farm that night either. Yep...people can croak in a lack of a heartbeat. But, enough experience with dying patients gives a fairly good hx with knowing the things that indicate active dying... Maybe good ol' Berta just needed someone who she felt comfortable talking to, and felt SAFE with the nurse in sharing her thoughts.
It's a commercial....not some binding educational video :)
I agree. If Berta is talking about the traditions in Denmark, and chatting with "nurse", I wouldn't be looking at her to buy the farm that night either. Yep...people can croak in a lack of a heartbeat. But, enough experience with dying patients gives a fairly good hx with knowing the things that indicate active dying... Maybe good ol' Berta just needed someone who she felt comfortable talking to, and felt SAFE with the nurse in sharing her thoughts.
It's a commercial....not some binding educational video :)
let's not blame the nurse, either.
she's a darned actor...with j&j directing.
they need to hear what's wrong with it, by those who are offended.
like i said, it certainly didn't seem like the pt was going anywhere that night.
i just think the whole ad was poorly executed...but no ick factor for me.
I'm such a softy. I liked the silly commercial. Does the general public really want to know what happens at the end of life? Even with hospice? NO! They want to believe people just shut their eyes and go to sleep after 30 minutes of long goodbyes. This commercial is about nursing, but it's not for nurses.
It's just a piece of fluff to make you smile and feel good.
Every single living person who watched that commercial will know at some point it's just a bunch of poop. I say let them believe the Bertha story while they can.
Specializes in Oncology; medical specialty website.
yes, it TOTALLY bothers me. the patient informed the nurse of how she would like her window open so her soul can escape when she takes her last breath- AND THE NURSE CLOSES THE WINDOW?!?!?!?! HELLO most of the time they need an "ok" to go from someone. that is the OPPOSITE of an "ok." the nurse acted selfishly and with little concern about the patient's desires/needs. that was some serious UNadvocating. i love how its obviously intended as a touching, nurses-are-awesome, truly-good-nurses-won't-let-people-die kind of ad, but it's really repulsive and portrays nurses like idiots. LAME, j&j. very lame.
Here was how I took it. Pt. made that statement as a roundabout way of saying she was worried she was going to die soon. Nurse picked up on that anxiety, and in an attempt to reassure the pt., shut the window, letting the pt. know she wasn't going to die that night.
It still was a bad commercial from J&J, full of the usual treacle and soft-focus on what nurses do and who they are. The only one I can remotely tolerate is the one with the big male oncology nurse taking care of a pediatric patient. Again, it focuses on the soft areas of nursing, but I kind of like the image of a brawny guy choosing to work with little kids instead of the usual ICU/ED (not that there's anything wrong with working in those areas).
Specializes in Oncology; medical specialty website.
This one bothers me:
Now, I am an oncology nurse, and I have all the compassion in the world for lung cancer patients. They're some of my favorite patients. But really, this isn't the 1950s. If you don't know by now that smoking significantly increases your risk for lung cancer, then you've been living under a rock. For someone that young to die from lung cancer r/t smoking...all I can do is shake my head in disbelief.
Specializes in Peds/outpatient FP,derm,allergy/private duty.
The slogan at the end of the ad says "Nurses Heal" ~~ I think not, especially when the patient is on hospice care . . .I wouldn't want to send the public the message that we can bring their loved ones back from the brink of death but just don't want to.
It also bothers me that there is no screen on that window. I do hope that "nurse" is not planning to toss Berta's jewelry out the window to her boyfriend as soon as Berta falls asleep.
It also bothers me that there is no screen on that window. I do hope that "nurse" is not planning to toss Berta's jewelry out the window to her boyfriend as soon as Berta falls asleep.
)
mazy
932 Posts
That would have been great. So many better ways to have dealt with this, but the public is so poorly equipped to deal with death and dying and probably would not have recieved the message in the spirit intended.
It is almost as if the topic of death and dying has become socially taboo in the same way that sex was many years ago.