I just saw this Johnson & Johnson commercial on TV tonight. I think it is part of their Nurses Heal campaign.
Some believe that it is a "touching" commercial. I however, am not even remotely touched by it; but rather found it unsettling to suggest that a hospice nurse would presume to know whether a patient was going to die that night or not.
Is it just me or do other nurses also think that there is a certain "ick" factor to it?
The slogan at the end of the ad says "Nurses Heal" ~~ I think not, especially when the patient is on hospice care . . .I wouldn't want to send the public the message that we can bring their loved ones back from the brink of death but just don't want to.
It also bothers me that there is no screen on that window. I do hope that "nurse" is not planning to toss Berta's jewelry out the window to her boyfriend as soon as Berta falls asleep.
FWIW....isn't the healing sometimes psychological/spiritual/emotional ?????
Specializes in Oncology; medical specialty website.
The slogan at the end of the ad says "Nurses Heal" ~~ I think not, especially when the patient is on hospice care . . .I wouldn't want to send the public the message that we can bring their loved ones back from the brink of death but just don't want to.
It also bothers me that there is no screen on that window. I do hope that "nurse" is not planning to toss Berta's jewelry out the window to her boyfriend as soon as Berta falls asleep.
Oh, come on now. That's really running off the rails a bit, doncha think?
Here was how I took it. Pt. made that statement as a roundabout way of saying she was worried she was going to die soon. Nurse picked up on that anxiety, and in an attempt to reassure the pt., shut the window, letting the pt. know she wasn't going to die that night.
Another former hospice nurse here and I think you hit the nail on the head with how it was intended. As others have said, you do become quite skilled in assessing the process and the nurse was letting Berta know that she didn't think she wasn't remotely close.
Somewhere along the line though, the commercial went south and turned all smarmy. I guess that's what the "ick" factor was for me. :)
I suppose the good news about the commercial is that J&J is not suggesting there is a nursing shortage and that everyone should run out, get a loan and go to nursing school.
I didn't take it that she wouldn't open the widow by saying not tonight Berta, not tonight. But that tonight she wasn't going to die. Either way... I wish I had the super power to be able to tell. I'M PRAYING FOR YOU BERTA... OK...sorry that was sarcastic. :)
The elderly are often intolerant to the cold or drafts, and maybe the nurse wasn't showing disregard to Berta's beliefs, but rather showing compassion by shutting the window to keep her warm so she could sleep better??
Yea...I wasn't too much of a fan of the commercial either. Maybe it's just me (and I'm over-analyzing things a bit), but I viewed "the nurse" as showing a lack of cultural sensitivity after the patient told her about her cultural beliefs of death. Whatever happened to respecting a dying patient's wish?
Another nurse here who shuddered a bit at that commercial. The nurse invalidated Berta in so many ways..I'd be surprised if Berta ever mentioned the window custom again, sad since it was such a special opportunity to explore her feelings, readiness and comfort re: her impending death and dying.
The elderly are often intolerant to the cold or drafts, and maybe the nurse wasn't showing disregard to Berta's beliefs, but rather showing compassion by shutting the window to keep her warm so she could sleep better??
That's how I look at it anyway. :)
Hahaha this is funny but...reading very far into it!!
xtxrn, ASN, RN
4,267 Posts
FWIW....isn't the healing sometimes psychological/spiritual/emotional ?????