Nope, you're not going to die tonight...... says the hospice nurse

[Old.Timer]

I just saw this Johnson & Johnson commercial on TV tonight. I think it is part of their Nurses Heal campaign.

Some believe that it is a "touching" commercial. I however, am not even remotely touched by it; but rather found it unsettling to suggest that a hospice nurse would presume to know whether a patient was going to die that night or not.

Is it just me or do other nurses also think that there is a certain "ick" factor to it?

http://www.adstorical.com/commercial/5015/johnson-johnson-hospice-nurse-tells-a-touching-story-of-berta/

[tothepointeLVN, LVN]

Should we post our own video response on Youtube?

I remember the J&J ad that got me thinking about nursing. Its the one where the girl is in a lecture hall and theres some dialog then she walks down the stairs to where the lecturer is but then OOPS someone left a patient there drip and everything. She looks around. All the nurses must have quit or gone to the potluck so she takes over the assignment which consists of holding his hand.

Hand holding is magical in J&J land. So much so when a few of us were helping a fellow classmate to turn and change her patient she participated in the MOST important part. The supportive hand hold.

[MrChicagoRN, RN]

Hahaha this is funny but...reading very far into it!!

Why not?

Everybody else is doing the same thing

[nursel56]

FWIW....isn't the healing sometimes psychological/spiritual/emotional ?????

Absolutely. I wish we had more time to sit with patients and talk about what may be bothering them and hold their hand. That's one of the most appealing things about in-home hospice care. I still wouldn't use the phrase "nurses heal" though because to me it implies that we are the proactive force and the only force there when the best we can really hope to be is facilitators.

Oh, come on now. That's really running off the rails a bit, doncha think?

Yes.

[wings707]

This commercial is back again and I hate it. Hospice is not a place where patients and staff are working to save your life or to just survive another day. This is the message it sends, though.

The not tonight, Berta line implies, 'you are not dying on my watch!' A better ending would be, I will leave the window open so you can leave when you are ready. I will keep you comfortable until then.

It plays to the fears of many that you cannot die when western medicine is involved. "They fight to keep you alive, no matter what." is the cry heard loud and clear from many.

[Farawyn]

This commercial is back again and I hate it. Hospice is not a place where patients and staff are working to save your life or to just survive another day. This is the message it sends, though.

The not tonight, Berta line implies, 'you are not dying on my watch!' A better ending would be, I will leave the window open so you can leave when you are ready. I will keep you comfortable until then.

It plays to the fears of many that you cannot die when western medicine is involved. "They fight to keep you alive, no matter what." is the cry heard loud and clear from many.

Yea, I saw this last night and my first thought was Jensmom7 and all the other Hospice nurses on AN are going to flip their twinkies over this!

Pure dreck.

Does Johnson & Johnson know what hospice care is?

[Nurse Leigh]

So glad I'm not the only one who feels this way. That commercial just screamed *wrong* on too many levels.

[Julius Seizure]

As a critical care nurse, the "nurses heal" commercial about the trauma patient with the lucky rabbits foot rubs me the wrong way, too. Anybody seen that one? With the nurse saying that she believes in science but also believes in stacking the deck?

I'm probably just being too fussy.

[13yrhospicenurse]

Johnson and Johnson should have done their homework. The commercial I'm sure was meant to be touching but as a hospice nurse for 13 yrs it would have been more appropriate to ask the patient what she thought of the story or better yet ask the patient if she wanted the window open or close.

[amortentia62442]

Oh thank god! I thought I was the only one that this commercial really bothered. I have worked with oncology patients for years and been working with Hospice for a few months and love it. But I would never tell my patient they can't "go". I would more than gladly leave that window open for her. I love that they are trying to show a positive light on nurses ... But I get irritated every time I see this one.