All of these demonstrated the view of the public in our beloved profession from a gone era, and Coca Cola knew that their patrons would relate to a nurse. In addition, back then they believed that Coca Cola was the cure for several ailments. Following this further, Coca Cola was aware to place a trustworthy image like nurses in their campaign, as one can appreciate there's no image of a doctor. In other words, if a nurse drinks Coke it must be good for you; and it worked. Lastly, everyone can appreciate the uniforms from back them like the ones tnbutterfly displayed, I can only imagine how uncomfortable they must have been at the end of their shift; when I can't wait to get home and take my scrubs off.