As someone who has worked in various behind the scenes offices working with financial gifts to my undergrad college, I think some of you need a reality check. The reason that colleges aren't going bankrupt is because many, many people make donations. It costs a DARN lot to run a college and without donations, they WOULD be bankrupt. I'm not saying that you need to donate if you don't want, but do realize that your tuition money does not go towards new buildings/facilities, or many other things that you think are lacking. Tuition goes towards paying the professors and support staff to teach YOU. That is why you pay to go there. Facilities, advertisement, etc., are all funded by donors.
It is a wee bit more complicated than that, but tuition does NOT pay to run a school.
Edited to add: Moogie, that is not surprising. At my institution, we keep track of spouse, children, business/home addresses, phones, emails, job titles and employers, and many, many, many, many other things that would surprise the average person.