What does Johnson and Johnson get out of promoting nursing careers?

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Just wondering what Johnson and Johnson gets out of promoting the idea of a nursing shortage, promoting nursing as a wonderful career, and carrying on with their cutesy little music videos.

Are they just generous people? Is it for PR? What do you think?

Specializes in Vents, Telemetry, Home Care, Home infusion.

the campaign is designed to enhance the image of the nursing profession, recruit new nurses and nurse faculty, as well as help retain nurses currently in the profession

from 2002:

the johnson & johnson family of companies has a long-standing commitment to the health care community.

"we believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services." - our credo

we are acutely aware that today our nation faces the most profound shortage of nursing professionals in its history. a shortfall of nearly half a million registered nurses as well as a serious shortage of nursing educators over the next decade threatens to disrupt both the quality and availability of health care services.

enrollment in nursing degree programs has fallen 17 percent over the last five years. adding to the problem, registered nurses are leaving the profession at an ever-increasing rate. all of this is happening as the largest single generation in our nation's history reaches its age of greatest health care need.

to address the nursing shortage, we have developed a nationwide campaign in support of the nursing profession. working with health care leaders and nursing organizations like the national student nurses association, the national league for nursing, the american nurses association, the american organization of nurse executives, and sigma theta tau international, we hope to bring more people into nursing, develop more nurse educators, and retain the talent already in the profession.

http://campaignfornursing.com/jandj.aspx

in addition to their commercials, johnson and johnson created + supports:

1. www.discovernursing.com website educates public regarding nursing profession entrance levels and nursing roles

2. free materials to recruit students and promote profession

3.yearly free ceu at nurse.com during nurse week, 2011: from 'distress' to 'de-stress' with stress management

4.virtual nurse manager: instructional cd-rom that offers nurse managers training in real management situations, including everythingfrom conflict resolution and customer satisfaction to assistance in making a holiday schedule.

5. fundraising: campaign for nursing scholarhips for nursing students and nurse faculty education

6. appreciation: promise of nursing gala held around the country several times a year

2010: promise of nursing gala supports pennsylvania nursing education

see our previous threads on johnson & johnson campaign for nursing's future:

2006: tools for teaching pre-teens about nursing - nursing for nurses

2008: first group of minority nurse faculty scholars ... - allnurses

campaign for nursing's future: promise of nursing for pennsylvania ...

2011: johnson & johnson commercials

j+j: 2010 campaign progress report: http://campaignfornursing.com/2010progresssreport.pdf

johnson and johnson is commended for their multiyear committment to the nursign rofession. i can not recall another company in my ~40 years in healthcare that has done so much to promote, retain and elevate the nursing profession.

50% all rn's are over age 50 in 2011; will be retiring within next 15 years -that's over 1 million rn's. the shortage predicted for 2010 has been greatly reduced by j+j efforts. economic nosedive has impactied hiring of new grads in inpatient settings so we will need to shift focus to address this issue.

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I don't think it's totally bad. But J&J tries to steer people into diving into nursing. A lot of people don't believe that the nursing shortage exists, or at least that it isn't so dire that the profession would benefit from the way J&J seems to encourage people to gush into the profession with websites like discovernursing, which utilizes slogans such as "There has NEVER been a better time to be a nurse."

I just wondered what, if anything, J&J gets out of all that. :cool:

likewise, i think a lot of people after reading posts on this forum would believe that there are no nursing jobs and that's not true either. there are PLENTY of jobs where i live. the biggest hospital in the area actually sponsors a local university's nursing program and even pays the professor's salaries along with offering scholarships to the students in exchange for work after graduation. surely this area can't be the only part of the country with a "shortage" that drives all the propaganda.

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If I'm not mistaken, J&J is a pharmaceutical developer, isn't it?

this is right...my aunt works for them developing diabetes medicines

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the campaign is designed to enhance the image of the nursing profession, recruit new nurses and nurse faculty, as well as help retain nurses currently in the profession

from 2002:

in addition to their commercials, johnson and johnson created + supports:

1. www.discovernursing.com website educates public regarding nursing profession entrance levels and nursing roles

2. free materials to recruit students and promote profession

3.yearly free ceu at nurse.com during nurse week, 2011: from 'distress' to 'de-stress' with stress management

4.virtual nurse manager: instructional cd-rom that offers nurse managers training in real management situations, including everythingfrom conflict resolution and customer satisfaction to assistance in making a holiday schedule.

5. fundraising: campaign for nursing scholarhips for nursing students and nurse faculty education

6. appreciation: promise of nursing gala held around the country several times a year

2010: promise of nursing gala supports pennsylvania nursing education

see our previous threads on johnson & johnson campaign for nursing's future:

2006: tools for teaching pre-teens about nursing - nursing for nurses

2008: first group of minority nurse faculty scholars ... - allnurses

campaign for nursing's future: promise of nursing for pennsylvania ...

2011: johnson & johnson commercials

j+j: 2010 campaign progress report: http://campaignfornursing.com/2010progresssreport.pdf

johnson and johnson is commended for their multiyear committment to the nursign rofession. i can not recall another company in my ~40 years in healthcare that has done so much to promote, retain and elevate the nursing profession.

50% all rn's are over age 50 in 2011; will be retiring within next 15 years -that's over 1 million rn's. the shortage predicted for 2010 has been greatly reduced by j+j efforts. economic nosedive has impactied hiring of new grads in inpatient settings so we will need to shift focus to address this issue.

ummmmmm.....free advertising anyone.....look what just happened on this website.

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do they sponsor this website?

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They need to take half of that $20 million and fund some new grad internships. What sense does it make to funnel people in the direction of nursing and there are not many jobs to absorb them.

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Specializes in Vents, Telemetry, Home Care, Home infusion.

When google ads at top of page, they will often reflect content of thread --- pulls key words from title as designed by Brain bb owner to help support website. ;)

I expect that J+J will support new grad internships, especially if AN members write them expessing this need,

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Specializes in Emergency Dept. Trauma. Pediatrics.
The commercials may be annoying, but I do think they are good PR for nurses in general. It gives the public a good image of nursing. Anything that helps build public respect for nurses can't be a bad thing.

I agree, personally I think the commercials are good and well done. I think it's great no matter what motive is behind it, they portray us well.

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Specializes in M/S, MICU, CVICU, SICU, ER, Trauma, NICU.
The commercials may be annoying, but I do think they are good PR for nurses in general. It gives the public a good image of nursing. Anything that helps build public respect for nurses can't be a bad thing.

It gives them an unrealistic picture. Nurses are first and foremost human beings...not divine beings that descended from heaven to take care of you and never, ever act like--ya know--human.

:smokin:

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I know when you think of Johson & Johnson you think of baby lotion and shampoo but they are actually a multi-billion dollar company (61.5+billion last year) they make pharmaceuticals, ethicon suture, surgical equipment and more...think of depuy orthopedics (yup, being recalled lol), tylenol, neutrogena, clean and clear, band-aids. They have a major investment in the future of the medical industry.

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Specializes in BSc, ASN- RN, MBA.

I work for Johnson and Johnson as a Community health nurse doing telephonic customer service/triage for one of their products. RNs are part of a team of individuals that are committed to ensuring great customer service, continuous product monitoring and improvement. Every complaint about a product is documented and malfunctions/defects are examined on returned products. The facility is clean and well-run. Some shifts can work from home. I think they are a great company and proud to work for them!

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Specializes in Trauma, Teaching.

And so what if they do get some profit out of it? What is with the "big bad company bashing?

If you want the promotions to go in a different direction, write letters! Let them know!

What would happen if we didn't have pharmaceutical research? Would tiny research labs have the resources to explore in many directions in order to get the few drugs that do work out and get approved? How many thousands of people work for J&J and are glad to be employed? Yes, upper management make big salaries. But what would happen if J&J closed down? Not only the factory workers would be out of work, so would all of the peripheral workers, truckers, maintenance, packers, researchers, advise lines, and on ad infinitum. Do I believe in monopolies? no. I prefer competition in the marketplace, which is what drives research; can we make a better product than the next guy?

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