What does Johnson and Johnson get out of promoting nursing careers?

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Just wondering what Johnson and Johnson gets out of promoting the idea of a nursing shortage, promoting nursing as a wonderful career, and carrying on with their cutesy little music videos.

Are they just generous people? Is it for PR? What do you think?

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According to KY BONwebsite, http://kbn.ky.gov/education/nisf/nisfjohnsonjohnson.htm ,they are doing it just to promote nursing. The link I posted should explain everything they are currently doing. :-)

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I'm sure they get a lot of advertising and trades out of it.

Personally I feel like hurling whenever I see the sentimental slop they put out as commercials....ugh it's that jingle....yooooooouuuur a nuuuuuursssse yyyyyooouuu make a diiiiiffff-rence!" Bleah!

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Specializes in ER/ICU/STICU.

Maybe it's to take focus away from their products being recalled?

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Me thinks they're in cahoots with nursing schools.

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Me thinks they're in cahoots with nursing schools.

I was thinking the same thing. Wondered if anybody had evidence of this?

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The commercials may be annoying, but I do think they are good PR for nurses in general. It gives the public a good image of nursing. Anything that helps build public respect for nurses can't be a bad thing.

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Specializes in Cardiac.

I THINK J&J is in cahoots with the hospitals/care facilities! Think about it, if J&J can get the hospitals to buy their products to wash the patients, THEY'D BE RICH(ER)!!!! Although, in light of recent threads, apparently pts don't get baths in the hospital anymore....hahahaha :yeah:

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Specializes in Trauma Surgical ICU.

J&J products are in my hospital from baby powder to shampoo we use to wash the pts with ... I think you might be on to something.. I don't see J&J giving that stuff away to hospitals.

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If I'm not mistaken, J&J is a pharmaceutical developer, isn't it?

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we have johnson & johnson products, too - baby powder, shampoo, lotion, etc. i like the commercials though. the one with the male nurse singing with the little girl is my favorite. how can it be a bad thing?

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I don't think it's totally bad. But J&J tries to steer people into diving into nursing. A lot of people don't believe that the nursing shortage exists, or at least that it isn't so dire that the profession would benefit from the way J&J seems to encourage people to gush into the profession with websites like discovernursing, which utilizes slogans such as "There has NEVER been a better time to be a nurse."

I just wondered what, if anything, J&J gets out of all that. :cool:

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