So we're seeing an uptake in lice cases recently at my elementary school and parents are IRATE that they are spending so much money at the professional nit picking places. Honestly they seem more upset about the cost than about the lice itself. What other advice can I give them? I nit pick my daughters' heads myself but, obviously, I'm a pro by now. I think a lot of these parents just don't know exactly what they are looking for, are afraid they'll miss one or just don't want to spend the good 2 to 3 hours it takes to do a super thorough job. And I totally get that. I hate doing it too but I've had parents telling me they are spending nearly $1,000 getting their kids' heads treated!