I heard a dermatology presentation a week ago that talked about the ramifications of how we older (ahem) folks worshiped the sun using baby oil. And yes, got that "base tan" and hated white legs.
Really fascinating look at skin cancer, increasing rates, and how to protect yourself.
They did talk extensively as well about the unsubstantiated fears about the ingredients in sunscreen, the scientific research into safety of sunscreens, and I have no qualms about using them.
I've also seen some rather extensive surgeries related to removal of cancer on the face. Including a family member who had about 1/3 of her nose removed due to melanoma. She had a skin graft that look a bit like Frankenstein's monster for awhile with a vein snaked down from her hairline to her nose to feed the graft. She was lucky in that it hadn't spread but melanoma is pretty famous for spreading to other parts of the body before you realize something is wrong.
Put on sunscreen, wear a hat, long sleeves on a hike, etc. Way better than having part of your face removed.