Lack of "customer service" as beneficial factor for chronic disease process?

Is customer service helping or hurting our patients? Nurses General Nursing Article

I observed the following clinical scenario several times over the last few months and wonder if it is just episodic events or something more.

There is a type of patients who openly abuse acute care system. Such patients have a multitude of chronic conditions which can be managed successfully on outpatient basis, but willfully ignore all recommendations, teachings and the rest of it. Instead, they come to ER within 24 -72 hours after discharge stating symptoms which, as they know perfectly well, would warrant readmission, such as chest pain. Once admitted, they terrorize providers and the rest of staff, refuse interventions which are recommended, demand increase of opioids, benzos and other "good stuff" and, in general, refuse to go home till receiving as much of "customer experience" as possible. The cycle is repeated X times. Then, one beautiful day, karma struck. The patient somehow bent the stick too much and totally and profoundly upset provider and nurses. Therefore, he couldn't get more of his beloved dilaudid 1 mg IVP Q2h, no more phenegran IV, appropriate 2 grams sodium/ADA1500 diet instead of regular, no private room which "they always put me in because that's what I want", and his call lights are somehow always got answered the last. Nurses even stop obligingly wipe his butt upon demand, even though "they always did it for me before". After a couple of temper tantrums, the patient leaves AMA or upon the first opportunity to do so, with a loud promise to (never shop there again) never come back to this bad, bad hospital where "nobody cares for me".

That all is a common and well known and I wouldn't bother with it. But I saw several times recently that the patients in question truly disappeared from the ER for several weeks and, when they finally came back, they were there for legitimate reasons. Moreover, their behavior changed quite a bit. They stopped doing things which caused acute decompensations, such as skipping insulins and breathing treatments. They started to take most of their meds regularly, not only "ma' pain pills". They became more flexible with home and office care. They get flu shots and avoid large gatherings of people during flu season. In other words, they finally started doing what we wanted them to do for years before.

I was so mystified that I asked two of them, indirectly, what happened. The answers were: since I cannot get what I want here, then I do not want to go here anymore unless there is no choice; so, I am just trying to stay out of this hospital. You told me that I have to do (X, Y, Z), so I give it all a try, so I might not have to go where I was treated so badly and couldn't get what I wanted.

These observations prompted me to ask a silly question: can "customer service" paradigm actually attract chronically sick patients with significant knowledge about the system in hospitals and therefore negatively affect their health on the long run? And, as an opposite, can lack of "customer service" prompt these patients to finally take better care of themselves and therefore provide significant benefits for them?

I would be thankful for others' observations and ideas about this topic. "Customer service" is pushed down the throats of all health care providers nowadays, but I never saw any research showing its benefits or lack of them in terms of long-term disease process.

Specializes in Travel, Home Health, Med-Surg.

"These observations prompted me to ask a silly question: can "customer service" paradigm actually attract chronically sick patients with significant knowledge about the system in hospitals and therefore negatively affect their health on the long run? "

Katie, Not a silly question and you are 100% correct!!

Without more information about those "special cases" that "usually end up readmitting within that golden window to screw up our readmission rates" your scenario sounds a lot like prejudice.

It appears you have discrimination and prejudice mixed-up with quality patient care. Patients do not have the RIGHT to demand and then recieve whatever they want when they want it. Patients are patients because they need medical treatment, either acute or chronic, not the spa experience nor the service one would expect as the guest of fine hotel. Of course, clean sheets, towels, personal hygiene needs to be taken care of, as well as diet (per Dr orders), and the dignity and respect that ALL people require. I get the impression that you are not a floor nurse anymore. I am there to get the patient well, then home, not to invite them back for another visit because they enjoyed the experience so much that they want to repeat the event.

I totally agree that we are causing more harm than good in some cases. I am so done with this. A hospital I worked at actually told us about the Disneyland model (how staff should treat guests) and wanted us to use it!! yea, right that will happen (sarcasm)

Really the "Disneyland Model"?!?!? I totally made that up & never thought even any hospital "leader" would be plain stupid enough to apply such a thing. WOW never underestimate the stupidity of nursing or hospital administration I suppose. What's next are we gonna dress up like Goofy and Snow White and sing "Its a Small World After All" over & over again like that strange, hellish ride at Disney? Come to think of it sometimes my hospital does resemble Disney. A bunch of fat oldsters waiting in line forever often for something they don't need or shouldn't have

Really the "Disneyland Model"?!?!? I totally made that up & never thought even any hospital "leader" would be plain stupid enough to apply such a thing. WOW never underestimate the stupidity of nursing or hospital administration I suppose. What's next are we gonna dress up like Goofy and Snow White and sing "Its a Small World After All" over & over again like that strange, hellish ride at Disney? Come to think of it sometimes my hospital does resemble Disney. A bunch of fat oldsters waiting in line forever often for something they don't need or shouldn't have

Awww, friend, you missed out. You mean at some point you weren't required to read this??

It had people literally giddy.

ETA: Some people, I should say.

Specializes in Care Coordination, Care Management.

My thoughts, as a nurse working in family medicine and following up on our patient ED and Inpatient discharges: "Customer service", or the lack of getting what they want has not deterred many of our patients that are frequent flyers at the local hospital networks. They are relentless in their pursuit of "treatment", and many have never bothered to seek follow up care for their "conditions" as recommended during their admissions.

And, not necessarily related to the issue of customer service in the hospital, but our patients receive surveys following their visits and the "complaints" we receive are...IDK...but for example, a patient complained that their provider was wearing jeans. Our office manager has to actually respond to the patient with the outcome of how their complaint was handled.

Oh Good Grief!!!!

People go to Disney to get whatever they want. That's the draw. You pay a lot of money and you get to bake and sweat with every fat Walmart refugee in the World with minimum wage folks dressed up like cartoon characters trip all over themselves waiting on you in between bouts of waiting in line for an eternity for a two minute ride.

Its not an admission to a hospital. Often people (like in the example Katie gave) are there because they got what they wanted. They wanted to eat too much, smoke, booze it up and do drugs while moving as little as humanly possible. Giving these patients what they want is precisely what got them admitted. Treating them often involves often involves giving them what they don't want or not giving in to their demands. Sayin things like "yeah you are really gonna have to move" and "No to fill in the blank" is probably good medical care and not something that some poor minimum wage college student dressed up like Mickey Mouse is prepared to do. I'm not getting my Doctorate in servitude. I'd like to actually help a few patients along the way and if that screws the whole resort experience oh well

Specializes in Care Coordination, Care Management.

I am THAT RN. And frankly, I spend FAR too much of my time following up on patients who have gone to the ED for non-emergent medical care, time that I need to use to focus on our more high risk patients and keeping them out of the hospital.

Very interesting, and you aren't alone. There are community teams honing in on these patients in some areas. Also PCP offices where the PCP stands to be penalized related r/t MACRA initiatives and penalties - I know of offices where they have RNs on the task of keeping very, very close tabs on these patients and how they're doing in the home, providing daily assessments and contact if necessary and working on plans of care that help them maintain their health a little better at home and develop some coping skills for the daily difficulties they face.

I think it's a worthwhile investigation and concept.

Specializes in ICU, LTACH, Internal Medicine.
Oh Good Grief!!!!

People go to Disney to get whatever they want. That's the draw. You pay a lot of money and you get to bake and sweat with every fat Walmart refugee in the World with minimum wage folks dressed up like cartoon characters trip all over themselves waiting on you in between bouts of waiting in line for an eternity for a two minute ride.

Best description of Disney Magic World I've ever seen.

Those who so far were lucky to keep away of it - beware. It is really just so!

Specializes in Medsurg/ICU, Mental Health, Home Health.
I'm surprised people in Michigan are Patriots fans.

Tom Brady went to Michigan.

Specializes in ICU, LTACH, Internal Medicine.

One hospital I know tried home follow up program for CHF patients in attempt to prevent re-admissions. Two years later, the program is a little more than dead. Part of the problem was that it was 1) staffed by RNs only (apparently, facility was too stringy to afford an NP for their measly $40/hour) and 2) those RNs were under the same "customer service" gig as everybody else. They received the same "compassion training" (read: scripting conditioning) as every other nurse and were to be similarly disciplined for not following "guests service guidelines". So, everything those nurses could do was dutifully calling every patient discharged with CHF diagnosis o days #1, 3, 7 and so forth and asking the same pre-scripted, carefully formulated questions and politely praising and applauding patients for their "thinking about" stopping smoking, arranging follow ups and etc. For every question above that, they gave just one universal advice of "go see your doctor right away", which automatically meant ER visit. They were "not supposed" to explain utilization of resources (such as going to urgent care center instead of ER) because it was thought that doing so might upset the "customers" and making them feeling like they were not welcomed back at any time. They couldn't ever arrange for additional dose of Lasix PO MWF because that was not within their scope of practice to make "medical diagnoses" of mild CHF exacerbation, or that' what they were told.

Patients loved the service because "someone was listening to" them and they felt like that someone cared for them. Unfortunately and rather predictably, number of re-admissions for CHF started to rise instead of falling.

AMEN KATIE!!!! For me hades would look a heck of a lot like disney

Specializes in ICU, LTACH, Internal Medicine.

Another fresh from the fields observation of detrimental effect of "customer service" I see for management of inappropriate use of highly addictive substances. I live in area which is hit hard by opioid abuse epidemics. For my office part, I diligently worked with quite a few of my patients, educating them literally to the loss of my voice about long-term risks of combining opioids, benzos, muscle relaxants and such, alternative pain and anxiety management techniques and so forth. In some cases, patients truly applied efforts and started to feel better and counting their doses down. Then, flu epidemics struck. Now, I see the same people coming back from short hospital stays in different facilities where they were lavishly medicated for every single of their pains, worries, fears, discomforts, etc. Worse, some of them told me that they were told by nurses that the breathing and yoga exercises I taught them were "not scientifically proven" and "unsafe", unlike IV Ativan and dilaudid. They are back where they were 3 or 4 months ago in terms of consumption of highly addictive meds and not motivated anymore, for obvious reasons of "feeling so great" on tons of "good stuff". They all, though, reported getting "amazing care" with "ATTENTIVE and caring nurses who waited on them really well"

Nurses were waiting on them... WAITING ON them :mad: