The new AMA TV propaganda drive me nuts.

Nurses General Nursing

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Has anyone seen tit? First I thought it was about nurses. There was a smiling elderly man in a scrub gently handing a baby over to a new mother, as soft background music played. Then I thought something was weird. The man was older - much older statistically than an average male nurse. Turns out, it's a doctor. A doctor! I've NEVER seen a doctor hand over a baby. I have nothing against doctors in general, with all that economic/work backlash against nurses, one of the only thing it seems, that we can still possess and identify with is our bedside care and compassion we give our patients - and this ad just bothers me because it's elbows the last shred of territory we call our own. Not because doctors are not allowed to do something like hand over a baby for the first time, but because they simply don't!

And the fact that they used someone that's demographically less likely to be a nurse, I think is intentional, and evident that they realize how people could immediately identify that gesture as belonging to a nurse. If it had been a woman or a less elderly man, you would think it's ad from the nursing association.

Has anyone seen this ad? What do you think, am I crazy?

To me what is evident of is who is in power. And it's not nurses. The fact is, these ads show what would be be typical of a nurse's duty. The fact is, doctors don't do those things - be it because they are too busy, or don't want to or just by design of the health care system. And the fact is media is very influential, and eventually, when images are portrayed in certain way, people's mindsets are formed. We can look at it and shrug it off and say, well it doesn't affect what I do tomorrow, but the disempowerment of nurses did not happen in a day. Fact is undeniable that we, in the end, do not get the credit we deserve.

There's nothing wrong with questioning a glaring irony in the media.

I have seen physicians in med-surg do basic assessments, like listen to lungs or the heart, but all i could think of was when I called one of my patients physicians about a week ago because his blood pressure was dropping. She came in, looked at the patient (standing right next to the sphygmomanometer), and then tells me to take the BP again while she just stands there and waits for the results. I dont know if she was just lazy, thinks taking vitals is below her, thought my BP taking skills were better than hers or what, but the generally unrealistic portrayal of physicians in the commercial made me think of that.

Specializes in Alzheimer's, Geriatrics, Chem. Dep..

http://www.ama-assn.org/ama/pub/category/15573.html

"Everyday Hero" TV commercials

The American Medical Association is highlighting its role as the country's leading advocate for America's physicians and the patients they serve.

Over the next three months, the AMA will run television and print advertising aimed at physicians as well as America's patients. (sample commercial at site)

These commercials have already begun playing. They make me REALLY ANGRY because the way they are set up, you would think it was about nurses - these "doctors" are doing what WE do -

How come there aren't any nice public information commercials like that for US? Is it because they have more money? Or because we don't think enough of ourselves? What?

For some reason these REALLY make me mad!

Specializes in LTC, ER.

there have been commercials about nursing, the johnson and johnson ones. i haven't seen the doctor commercials, so i can't comment on them.

Specializes in Alzheimer's, Geriatrics, Chem. Dep..
Has anyone seen tit? First I thought it was about nurses. There was a smiling elderly man in a scrub gently handing a baby over to a new mother, as soft background music played. Then I thought something was weird. The man was older - much older statistically than an average male nurse. Turns out, it's a doctor. A doctor! I've NEVER seen a doctor hand over a baby. I have nothing against doctors in general, with all that economic/work backlash against nurses, one of the only thing it seems, that we can still possess and identify with is our bedside care and compassion we give our patients - and this ad just bothers me because it's elbows the last shred of territory we call our own. Not because doctors are not allowed to do something like hand over a baby for the first time, but because they simply don't!

And the fact that they used someone that's demographically less likely to be a nurse, I think is intentional, and evident that they realize how people could immediately identify that gesture as belonging to a nurse. If it had been a woman or a less elderly man, you would think it's ad from the nursing association.

Has anyone seen this ad? What do you think, am I crazy?

There are other ads featuring female doctors, and again, it is set up as if it is a NURSE - not a doctor. Then the docs widely smile as if THEY were the ones who sat up all night with the sick patients.

Specializes in Alzheimer's, Geriatrics, Chem. Dep..

Sorry Epiphany! Well, at least I know that I'm not alone! :)

I really do not like these commercials either.

I try to find comfort in the fact that when "judgement day" comes, we won't be judged by how much glory or money we got, but by the people we helped.

Helps me get through those times when I want to cry/shout/tell someone off who speaks condescendingly towards me.

If being graceful was easy to do, it wouldn't be such a virtue. :mad:

Specializes in Alzheimer's, Geriatrics, Chem. Dep..
I try to find comfort in the fact that when "judgement day" comes, we won't be judged by how much glory or money we got, but by the people we helped.

Helps me get through those times when I want to cry/shout/tell someone off who speaks condescendingly towards me.

If being graceful was easy to do, it wouldn't be such a virtue. :mad:

OUCH - that quote on being "graceful" was spot on!

I like how you think.

Most days I can remember that I'm not in it for the glory - or the fame - or the spittle in my hair -

Specializes in Adult SICU; open heart recovery.

I'm one of the people who doesn't like the J&J ads. While I appreciate their good intentions, I dislike how they focus on the long-held stereotype of nursing (i.e., it's just about being kind and caring). I would love to see mainstream media portray nurses as competent, knowledgeable professionals with life-saving jobs. We don't just hold patients' hands for a living!

It does tick me off when, time and again, physicians are shown doing what nurses do in real life. I have tremendous respect for what physicians do, I just don't think they need to be given credit for work that someone else does. I think it makes our jobs harder when the general public has no idea what nurses actually do for a living (I mean, besides giving bed baths and emptying bed pans).

But aside from all that, the AMA commercial was a bit too "warm and fuzzy" for me. :) Anyway, aren't physicians already worshipped as gods in this society? I mean, really -- is there any other profession that is more respected? Did they really need to spend $60M on that campaign? I'll be interested to hear how well it works.

Hillary

I don't wish to upset anyone ... but I've read numerous vitriolic complaints here at allnurses.com about the warm, fuzzy Johnson & Johnson ads.

Now we're upset about warm, fuzzy AMA ads.

Is it the warm, fuzzies in general that upsets some people ... or just anything that makes physicians look positive?

> :sofahider

Specializes in Making the Pt laugh..

I think that any ad making a point about nurses would go over the head of the "average Joe". To them nurses are either Florence Nightingale or the short dress wearing stripper from their bucks night, and don't try convincing them about male nurses.

Bed pans, making beds and hand holding is what the public remembers, not the confidence/competence or the professionalism of the average nurse.

I have to admit that I am a bit jack of doctors at the moment, I spent two and a half days waiting for a review so I could stop fasting, aparently the doctors were too busy to see me. That was a mobnth ago and I'm stil seething, (I like my food).

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