The new AMA TV propaganda drive me nuts.

Nurses General Nursing

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Has anyone seen tit? First I thought it was about nurses. There was a smiling elderly man in a scrub gently handing a baby over to a new mother, as soft background music played. Then I thought something was weird. The man was older - much older statistically than an average male nurse. Turns out, it's a doctor. A doctor! I've NEVER seen a doctor hand over a baby. I have nothing against doctors in general, with all that economic/work backlash against nurses, one of the only thing it seems, that we can still possess and identify with is our bedside care and compassion we give our patients - and this ad just bothers me because it's elbows the last shred of territory we call our own. Not because doctors are not allowed to do something like hand over a baby for the first time, but because they simply don't!

And the fact that they used someone that's demographically less likely to be a nurse, I think is intentional, and evident that they realize how people could immediately identify that gesture as belonging to a nurse. If it had been a woman or a less elderly man, you would think it's ad from the nursing association.

Has anyone seen this ad? What do you think, am I crazy?

Sorry Epiphany! Well, at least I know that I'm not alone! :)

No apologies needed :) Just glad you could join this dialogue.

Specializes in LTC, assisted living, med-surg, psych.

Well, I'm obviously in the minority here, because I think these ads are charming. I'm for ANYTHING that encourages the public to think good thoughts about healthcare professionals, be they doctor, nurse, X-ray tech, or dietician.

Then again, I probably like the spots because I'm lucky enough to know and work with a good many physicians just like those portrayed.......doctors who treat nurses with respect and listen to us. True, I've never seen an MD change an incontinent patient or even give a shot, but most of ours don't seem to think they're above handing a baby to its mother, listening to bowel tones, or even cleaning up their own sharps (I actually had a surgeon do this once after I called him TWICE to fix a chest tube leak, and it was a big deal because it allowed him to save face while conceding I was right:chuckle ).

There are far more important issues facing us nurses than a couple of TV commercials touting doctors' roles in patient care. I say let's not waste our energies getting worked up over this, and instead focus on what we can do to improve OUR visibility.:)

Specializes in Emergency & Trauma/Adult ICU.
Well, I'm obviously in the minority here, because I think these ads are charming. I'm for ANYTHING that encourages the public to think good thoughts about healthcare professionals, be they doctor, nurse, X-ray tech, or dietician.

...

Then again, I probably like the spots because I'm lucky enough to know and work with a good many physicians just like those portrayed.......doctors who treat nurses with respect and listen to us.

There are far more important issues facing us nurses than a couple of TV commercials touting doctors' roles in patient care. I say let's not waste our energies getting worked up over this, and instead focus on what we can do to improve OUR visibility.:)

:yeahthat:

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