Published
I found this on the Spectrum nursing bulletin board:
http://tampabay.bcentral.com/tampabay/stories/2001/12/24/tidbits.html
Tampa General Hospital wants nurses, offers doctors
Tampa General Hospital may think sex sells, but nurses say they aren't buying.
The hospital's new ad campaign insinuates nurses view their jobs as a way to meet doctors. But some nurses are shocked by the recruitment strategy, which comes as hospitals wrestle with a national nursing shortage.
Nurses are calling the ad demeaning and unprofessional, and say it promotes a stereotype they've fought against for years.
"It's insulting to both nurses and physicians," said Willa Fuller, director of member services and public relations for the Florida Nurses Association.
"RNs! Don't Miss This Opportunity to Meet 600 Doctors In Training!" announces the ad that appeared in the Dec. 6-12 edition of the Weekly Planet.
"This ad is actually very disappointing," said Dr. Pat Quigley, president of FNA. "We make every effort to promote professional practice environments. I would hope that Tampa General would target their recruitment efforts to known facts that attract nurses."
Quigley expects the ad, which also features a hunky doctor, will turn off potential job candidates.
"I think they'll be insulted and then laugh and joke at it," she said.
TGH spokesman John Dunn did not return a phone call seeking comment.
(You can give them a piece of your mind by emailing the hospital at this site:
This ad infuriated me but then I thought...some will go for this. I work with nurses who still go gaga over the cute young docs. And unfortunately some would be only too happy to fall into bed with one.
And I know half a dozen or more who stole one away from the aging wife who put him through med school...
Jeesh, I am almost embarassed to say I am from the area that hospital is located...If the ad was done by the "Weekly Planet" I can understand how it came about, (literaly this paper is on the same level as the "National Enquirerer") however, since the PR dept. at Tampa General let this thing through they should be ashamed of themselves..."The Weekly Planet" is given away, not sold here... Even though this post originated a year ago Tampa General deserves more e-mails from everyone to remind them how stupid they were. Hopefully they will learn to respect nurses a little more!
Mama Val, ASN, RN
132 Posts
Well my husband read it and he's intrested in the job...
Where can HE sign up??