Magnet Designation: What's the Attraction?

Magnet designation- what’s the big deal? This article, written from a staff nurse perspective in a hospital which just recently achieved “Magnet”, takes a look at what hospitals must do to achieve Magnet designation, and discusses the major benefits of this voluntary hospital designation while recognizing some of the common concerns and criticisms Nurses General Nursing Article

Simply put, Magnet designation symbolizes "nurse-driven excellence in patient safety, quality outcomes and patient satisfaction" 1. So what exactly does this mean? To better understand the meaning of nursing excellence and the value of Magnet designation, it helps to also take a look at some of the groundbreaking research by Linda Aiken 2-7. Aiken, an internationally recognized nurse scientist, has been involved in numerous studies linking nursing excellence to patient outcomes. The results of her research have led to a greater awareness of how variables such as nurse work environment, nurse education and nurse empowerment to innovate affect a multitude of outcomes including patient satisfaction scores, mortality rates and failure-to-rescue rates. Improvements in these variables also affect hospital reimbursement 8. It is no surprise that, given this magnitude of evidence which demonstrates the value of nursing excellence, more and more hospitals are striving to become Magnet designated. Below are what organizations must do to achieve magnet.

(#1-#3 are based upon information obtained the American Nurses Credentialing Center's (ANCC) website's "Journey to Magnet Excellence"1):

1) The application process involves identifying gaps in organizational performance, developing action plans to address them, and implementing nurse-driven measures to improve them.

What this means to me

Professional recognition and growth. Yes, it is more work for nurses. But to me this means that ANCC, and any hospital which achieves Magnet designation, recognizes nurses' expertise as integral to improving everything from nurse turnover to patient outcomes. Empowerment leads to engagement, and engaged nurses attract more engaged nurses. Enthusiasm is contagious.

A common concern

Who is going to pay us for this extra work? Good question, and in my opinion this is one of the biggest challenges magnet brings. Anyone who has ever been in charge of a quality improvement or nursing research project knows that the work is very time-consuming. Nobody wants to do a lot of extra work "for free". While clinical ladder programs may incentivize and indirectly reimburse for project involvement, this is not enough for everyone. I get it. I have seen creative solutions to this, but they are usually unit-based and not standardized across the organization. All I can say is that if hospitals are going to continue to be Magnet designated, they are going to HAVE to figure out a way to reimburse nurses for these extra professional involvements in a fair way. If any of you work in hospitals which have a system in place by which to regularly reimburse nurses for "extra work" that is not direct patient care, please comment below and share how your hospital does it!

2) A major culture shift for many organizations; they must either have an infrastructure in place to support nurse empowerment and innovation, or develop one pronto.

Programs such as shared governance, nursing research and evidence-based practice councils, and peer review are just some examples.

What this means to me

This culture shift is not a "dog and pony show" that can be developed quickly and then dismissed after an organization obtains magnet designation, unless they want to lose it. Magnet requires that the "infrastructures and culture [that empower nurses] are firmly embedded in the organization"1. The very stringent magnet application process and subsequent recertification requirement ensure that this infrastructure is permanently in place.

Common criticism

"Any hospital can do these things- it doesn't require magnet status". True, but I for one would rather work in a hospital which is
held accountable
for having this infrastructure in place and maintaining it. My hospital just recently achieved magnet designation, and I have already begun to see the results of this culture shift as more and more of our nurses are applying to present their quality improvement and nursing research projects at nursing conferences or writing them up for publication. Many of them have never considered sharing their work with a larger audience; but now they have the resources and support in place to do so.

3) Leadership support of nurses is key to this culture change.

What this means to me

A LOT. Leadership at all levels (from Chief Nurse Officer to unit nurse managers) have become more in tune with the issues at the bedside: the problems staff nurses face, the ideas staff nurses have on how to address those problems. Leadership is learning how to support and encourage staff nurses to question outdated practices, explore innovative ideas, and make changes. Nurses at my hospital, and all over the world, have always had great ideas and have been innovative in their practice, but now they are receiving more recognition and support for cultivating those ideas.

Common criticism

"This is a marketing ploy for the hospital". Yes, of course it is a huge marketing decision and investment- healthcare is a business. But a magnet structure is well managed by a strong nursing leadership, there can be huge benefits on both sides. "Attracting and retaining top talent, and growing your business and financial success" are two of the benefits of Magnet listed on the ANCC site1. Magnet designation is a major investment and business decision for the hospital. When it does work to help improve nurse retention, the hospital saves considerable money. But most importantly a Magnet certification represents a dedication to and an investment in nursing excellence.

Achieving and maintaining Magnet designation is a lot of work for the hospitals and for the nurses who work there. But in my experience, the personal, professional and work-based benefits are worth the effort. Most importantly, our patients are worth the effort. In my hospital, achieving magnet designation has already helped bring about a very positive culture change.


References

1. American Nurses Credentialing Center (2015). Journey to Magnet. https://www.nursingworld.org/magnet

2. Aiken, L. H., Shang, J., Xue, Y., & Sloane, D. M. (2013). Hospital use of agency-employed supplemental nurses and patient mortality and failure to rescue. Health Services Research, 48(3), 931-948. doi:10.1111/1475-6773.12018

3. Aiken, L. H., Sloane, D. M., Bruyneel, L., Van den Heede, K., Griffiths, P., Busse, R., . . . RN4CAST Consortium. (2014). Nurse staffing and education and hospital mortality in nine european countries: A retrospective observational study. Lancet, 383(9931), 1824-1830. doi:10.1016/S0140-6736(13)62631-8

4. Kutney-Lee, A., Sloane, D. M., & Aiken, L. H. (2013). An increase in the number of nurses with baccalaureate degrees is linked to lower rates of postsurgery mortality. Health Affairs, 32(3), 579-586. doi:10.1377/hlthaff.2012.0504

5. Kutney-Lee, A., Stimpfel, A. W., Sloane, D. M., Cimiotti, J. P., Quinn, L. W., & Aiken, L. H. (2015). Changes in patient and nurse outcomes associated with magnet hospital recognition. Medical Care, 53(6), 550-557.

6. Lasater, K. B., Sloane, D. M., & Aiken, L. H. (2015). Hospital employment of supplemental registered nurses and patients' satisfaction with care. Journal of Nursing Administration, 45(3), 145-151. doi:10.1097/NNA.0000000000000174

7. Stimpfel, A. W., & Aiken, L. H. (2013). Hospital staff nurses' shift length associated with safety and quality of care. Journal of Nursing Care Quality, 28(2), 122-129. doi:10.1097/NCQ.0b013e3182725f09

8. New York University (2015). Nursing Research: Magnet hospitals have better overall patient experiences which may positively enhance reimbursement for hospitals. NYU News. 10/07/2015. Nursing Research: Magnet Hospitals Have Better Overall Patient Experiences Which May Positively Enhance Reimbursement for Hospitals

Specializes in Tele, ICU, Staff Development.

Reading this article, I felt so proud to be part of allnurses- a forum where a thoughtful, professional nurse and writer such as Elizabeth can publish a well written, researched article on an important topic.

But then I kept reading. We've all had bitter experiences by hypocritical administrations, and we all know what it feels like to not be respected or have a voice. It's a very hard culture to change. But we have to express ourselves and debate in a professional manner as a start.

My hospital is not Magnet, but we just hired a CNO who led the Magnet certification process in her previous hospital. I am so excited for her to start because, for one, she will value nursing education and nursing participation.

Will she get shot down? I don't know. I hope not. I'll keep you posted honestly on how it goes, and if it changes things for the better (if you promise not to throw things at me, lol )

Specializes in Nephrology, Cardiology, ER, ICU.

Agree NurseBeth - I was a staff nurse when the first hospital in my area became a Magnet facility. As with any change, there was a growing period, some positives and negatives too.

Specializes in pediatrics, occupational health.

Hey Elizabeth - great and interesting article! I don't know much about magnet status, or unions for that matter. This was really interesting! Sorry so many people felt the need to get so defensive over an article that was meant for information.

Keep on keeping on!

Specializes in Geriatrics, Home Health.

Where I live, Magnet means "we only hire nurses with at least a BSN."

And here's the thing. Newer nurses should be encouraged to be smart, professional, and take pride in their own practice. With tools that are needed and learned to make patient's their best selves. Not their leaders.

It is ok and I am sure there are RN's who have MBA's or Masters in Marketing whose goals are the business sides to a facility. And really, that is ok. But not at the expense of patient care. Or to the detriment of a nurse who is constantly being called on to perform "mandatory" duties that are on his/her patient's dime. Or juvenile ridiculousness (I can't get the pp story regarding horsey races in the halls out of my head--REALLY?!?!?!?!) that is somehow meant to relate to adult professionals who deal in life and function. And the goal of a profitable business is turnover, lowest overhead, squeezing every conceivable thing out of as many people as possible. Which is fine if you are selling clothes, but not the dynamics of patient care.

True story. My father, who is a really spry 82 year old was in a magnetized facility. (Not the facility that I worked at and a huge number of us downsized due to the "journey"--actually it was some sort of lifesaver reference--complete with the candy--story for another day). In any event, he was distressed over the at least 5 different nurses who were part of his care in any given shift that day. Apparently due to "mandatory magnet meetings". And he thought it unwise that people were running off to meetings to leave the floor short, and that he needed to repeat things over and over--one hand had no clue what the other was doing. And equally interested in why in his experience in my career that I had to do that all for free (cause before downsizing they find out where the bodies are buried, THEN can you).

So if the end result is unsafe patient care, even for a day of magnetizing, why is this a brilliant idea again?

Good nurse leaders for invested companies give ample opportunities for professional growth, keep up with and share EBP from a variety of different sources and how that could benefit patients in tangible ways that is best use, and acuity based staffing based on nurse's talents and strengths. THAT would be a journey I would be happy to be a part of.

Specializes in Pediatric Emergency & Nurse Education.
Where I live, Magnet means "we only hire nurses with at least a BSN."

actually that's one of the most common myths of magnet. the whole BSN issue is coming from the Institute of Medicine Recommendations, not Magnet requirements. Magnet only has specific educational requirements for nurse managers/administration, not clinical / bedside nurses.

from the IOM "Future of Nursing" report available online:

"Recommendation 4: Increase the proportion of nurses with a baccalaureate degreeto 80 percent by 2020. Academic nurse leaders across all schools of nursing should work togetherto increase the proportion of nurses with a baccalaureate degree from 50 to 80 percent by 2020. Theseleaders should partner with education accrediting bodies, private and public funders, and employers toensure funding, monitor progress, and increase the diversity of students to create a workforce preparedto meet the demands of diverse populations across the lifespan."

https://iom.nationalacademies.org/~/media/Files/Report%20Files/2010/The-Future-of-Nursing/Future%20of%20Nursing%202010%20Recommendations.pdf

Specializes in OR, Nursing Professional Development.

But many facilities are using Magnet as a scapegoat for requiring BSN.

Wouldn't surprise me if some of the ulterior motives include reducing tuition assistance/reimbursement.

I'm happy to see a number of hospitals and medical organizations around here are giving up and or abandoning the Magnet designation. They are starting to understand it's just not feasible to achieve that many BSNs and the reward just doesn't equal the effort.

The ADN vs BSN difference just isn't worth the effort. If organizations really want BSN or MSN, they should pay for us to acquire it. Not just tuition either. Pay for my time as well.

Very true. Worked at hospitals during and after obtaining "magnet" and it's mostly talk, and pats on the back to administration themselves. Nothing, absolutely nothing truly changes,

Simply put: Money, Money, Money, Money......MONEY!!!

I wish "Magnet" meant "smaller nurse to patient ratios." Alas...

Several have posted conflicting accounts of the organizational costs of attaining magnet status. Can anyone cite a source? Thanks...

in in my experience, magnet is not a panacea. If you have leaders who value nurse input, you will have happier nurses than otherwise, magnet or not. As a nurse manager, I do not believe in having nurses work for free. If it's worth doing, it's worth paying someone to do. I felt this way before and after magnet, my practice did not change. I still have to balance my productivity, hat hasn't changed.