Published
This is a huge fail in the Eastern part of North Carolina, and a public relations disaster:
Now THAT is funny!!!
Have we gone so far to promise wait times in the ED. Once again I am speechless. This is not the only ED that does this. I find this concept sad.
If you can wait....you probably don't need the ER. Those who need to be there will be seen first. Those who don't...wait.
Period.
We have a sign similar to that in my area for a different hospital. Even though there is no time limit promise, I still hate it. It gives the impression that the hospital has more control over something than it really does. Sure, processes can be implemented to improve the system, but I can't see how any ER can make any promises about wait times. It encourages people to be selfish and uncaring towards their fellow community members - "i dont care if so and so is sickier, I've been here past my guaranteed wait time!" Who in the world would approve of this ad campaign?
Our hospital had some pamphlets printed about the heart center...only the EKG they used as part of the background print was running backwards, (as if you'd be reading a normal EKG from right to left) A minor flaw and you won't notice unless you can read EKGs, but damn, it still bothers me to this day.
tom
4 Posts
Nurses, how many times have you seen bad or poorly planned marketing in healthcare? Please share your comments and stories.
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