Tampa General Hospital wants nurses, offers doctors
Tampa General Hospital may think sex sells, but nurses say they aren't buying.
The hospital's new ad campaign insinuates nurses view their jobs as a way to meet doctors. But some nurses are shocked by the recruitment strategy, which comes as hospitals wrestle with a national nursing shortage.
Nurses are calling the ad demeaning and unprofessional, and say it promotes a stereotype they've fought against for years.
"It's insulting to both nurses and physicians," said Willa Fuller, director of member services and public relations for the Florida Nurses Association.
"RNs! Don't Miss This Opportunity to Meet 600 Doctors In Training!" announces the ad that appeared in the Dec. 6-12 edition of the Weekly Planet.
"This ad is actually very disappointing," said Dr. Pat Quigley, president of FNA. "We make every effort to promote professional practice environments. I would hope that Tampa General would target their recruitment efforts to known facts that attract nurses."
Quigley expects the ad, which also features a hunky doctor, will turn off potential job candidates.
"I think they'll be insulted and then laugh and joke at it," she said.
TGH spokesman John Dunn did not return a phone call seeking comment.
(You can give them a piece of your mind by emailing the hospital at this site:
