The False Advertising of For-Profit Institutions

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Correct me if I'm wrong, but a For-Profit educational institution would be a those colleges that aren't a community/Tech college, and not a University/4-year college, right? They're the ones who run commercials like crazy during the day about how a degree in dry-cleaning technology is at the cutting edge of the industry, right?

I'm asking this- because I've seen some really peculiar commercials. I'm not one to jump on the "lets lynch CMA's" bandwagon, because I worked with some really great CMA's once upon a time. However, I have also worked with, or encountered these other institutions I'm seeing the commercials for, and how full of themselves they are, and generally how misleading they are about the degrees they pedal.

The trigger for this post: a young lady who starts by explaining how she loved to take care of her family when they were sick- the commercial cuts to her wearing surgical scrubs and a stethoscope, standing in what appears to be an ER. She goes on to talk about how it seems logical that the best step in her career would be to get her degree as a Certified Medical Assistant. She then explains how this occupation is at the forefront of the medical field, and how she gets to provide patient care, and education (at which point we see her pointing to a telemetry machine or bedside monitor and "explaining" something to the actor/patient). Now, maybe I'm tired and cranky and making a mountain out of a molehill, but that scene looked just like a dang ER, and if I didn't know better I'd say they were suggesting that CMA's work in the ER now. After the commercial, they show a woman at a desk with a headset at a computer, looking sharp and busy. She then states "after seeing that commercial, I'm sure you have questions about your future career as a medical assistant".

I almost wanted to call the number. Just to ask how much they know about scope of practice. Now, I should explain, one time I was pursuing a career as a CMA (it was CMA vs LPN, I chose LPN). I ended up dialoguing with a recruiter for this school, she was SO PUSHY I couldn't believe it. She was nearly scolding me for considering becoming an LPN because "LPN's are being phased out, and only being used in the nursing home," and if I wanted to work in a clinic then "medical assisting is the up and coming, cutting edge of health care occupations." She then ranted off all the "cool things" CMA's do, from nebs, to injections, and by the time she got to the part about assisting MD's with procedures, she was almost hysterical. I chose LPN, and I actually did all of those things and more...IN A CLINIC none the less!

Back to the commercials. There is one commercial where they show a waiting room and a CMA comes out with a chart and calls the patient by her first and last name, and *OH!* it turns out that the patient is an old friend of the CMA (and please, remember this is not an attack on CMA's it's on the institutions who pedal the degree) and she then engages her friend in a discussion about her condition, and opens the patient's chart. OOPSIES! The last part of the commercial involves the CMA telling her patient friend how cool her job is- and the best part? "I get to wear totally cute scrubs!"

WHOO! I know all the CMA's I worked with only went to school for the scrubs! And at the conclusion, we see our friend at her desk with her headset, just waiting for us to call...

I could go on, some of the commercials REALLY make it dramatic- they go black and white inde-film style, with muffled narration and really choppy cinematography. Ooooooooo- no messing around with cute scrubs there!

See now these places are pedaling the BSN, and MAN you should hear them toot their horn. Problem is, the last I heard, these places were not ACCREDITED! And the students were left to find their own clinical sites. All to the tune of a private, 4 year college!

Specializes in Adult ICU/PICU/NICU.
I graduated from Kaplan Career Institute and Sanford Brown Institute. I have two different degrees one for Medical Assistant and the other for Anesthesia Technician. For Anesthesia Technician there are only a handful of schools that offered this degree. Yes there is downfalls to attended a private school but it's the same as attended a public school. I wouldn't trade my learning at these schools because I actually learn from great teachers that didn't have 100-200 students for each semester. It was a more hands on learning than book work.

There is a huge difference between the term "private" school and "for profit" school. Kaplan is a for profit school. They don't care about your qualifications...your grades, ACT/SAT scores or class rank. They care about getting your money. Private schools that are non profit are often seletive in their admissions and will based admission on grades and test scopes. They offer academic scholarships to thoes who are well qualified. For profit schools do not do this, but they happily take your fiancial aid that you may get from the government, most of which you have to pay back. They are always very expensive.

There are some serious issues with vo-techs, but the Commuter hit it right on the money. These schools are very appealing to people who are not able to meet the demands and jump through the hoops that regular colleges and universities demand. I know because I'm one of them myself. When I decided to go into nursing, it was after I had received bad grades doing another major at a university. To get into the community college program, I would have to take several tests, a years' worth of pre-requisites, and then be placed on a waiting list. Placement determined by GPA. Seeing as I had bad grades in the past, I thought about it and realized that either I could go and take comm. college classes for a year and then pray and hope I'd be accepted into the program; retake the year's worth of bad grades, then the years' worth of pre-reqs, then wait and see if I got in; or sign a piece of paper, take a loan, and go to nursing school and become a nurse by the end of the year.

For me it was a no brainer. Was it financially a good choice? Yes and no. I did not have a job or other way to support myself. I needed to be able to make a living wage as soon as possible. And I wanted to be on my way and in my career. So I went to a vo-tech. I graduated at the top of my class. I feel like I got a okay education. But I also think you get out of it what you put into it. I wanted to work hard, so I did, and I learned a lot. Others did not. There were many students in my program who completed all the pre-reqs and didn't get in to comm college programs because they did not get straight As. Or who had attended a nursing program and didn't pass, and were kicked out for not passing. Or who needed to go part time. Or needed more fin. aid help. Or lingered on a waiting list for over a year. Etc.

As far as what VICEDRN said about the students not wanting to hear a bad word about their schools...Have you ever TALKED to any of them? Everyone in my program knew they were being taken advantage of and paying too much, and complained about not getting a good education. But it was the best option at the time for them personally. The votechs are willing to work with you on many issues which comm colleges are not...for a price.

uh, a private school is not the same thing as a professional/stand alone/for profit institution. Many extremely prestigious nursing schools are private (Yale, etc).

Specializes in PDN; Burn; Phone triage.

...I've always wondered how nurse managers/HR see these sorts of graduates. What is the overall employment rate for nurses who graduate from vo-tech schools? Is a BSN from a vo-tech seen the same as a BSN from a state or private school?

I have never, once, met someone either in clinical or while I was working who graduated from a vo-tech.

Even the LPNs I worked with while doing home health were older ladies who graduated from degree programs years and years ago.

Specializes in tele, oncology.

I went to a for-profit for my LPN. When anyone asks where I graduated from, I tell them, followed by "but don't hold it against me...I do know what I'm doing".

At the time it was the best decision I could make out of no really good alternatives...I had just had a bay and been fired from my job a week before he was born, so I was looking for a career fast. In retrospect, I should have had a better plan (the place I was at was notorious for firing women just before their due dates, but I was naive enough to think I'd be an exception). Even knowing what I know now, I'm not sure that there were any other viable alternatives given the situation.

I tell anyone looking into such schools to be careful, research their options, and really think long and hard about it. Especially in today's economy; at least I was able to basically walk into a job immediately.

Those commercials make me want to throw a shoe at the TV. Seems like at the least they should be able to be sued for false advertising.

"And the best part of my job? I get to wear scrubs!"

:rotfl::rotfl::rotfl:

Really, this was the best the ad agency could come up with? Really?

And they got paid for that?

I have a friend who works cleaning dog poop, she gets to wear scrubs, too. And the best part? She didn't need to pay big bucks for a degree to wear them.

Specializes in ER.

As far as what VICEDRN said about the students not wanting to hear a bad word about their schools...Have you ever TALKED to any of them? Everyone in my program knew they were being taken advantage of and paying too much, and complained about not getting a good education. But it was the best option at the time for them personally. The votechs are willing to work with you on many issues which comm colleges are not...for a price.

To answer your question, I have talked to a small stinkin' ARMY of these people because they work with me in various and sundry capacities (techs, accounts reps and transporters,etc). They have also casually discussed my profession with me in social settings such as when I pick my kids up from school and when I go to birthday parties with the kids. This is especially true because, though you don't know me personally, I am particularly chatty, social and outgoing and usually talk to lots and lots of people.

Its been my experience that while they know a traditional brick and mortar institution is cheaper, they seem less than aware that their job prospects are dim (or at least around here). The hospitals locally are simply not hiring people without BSNs, never mind hiring people who come from questionable programs. They can not be persuaded to take the other route.

I worry about them. ;-(

Specializes in OB (with a history of cardiac).

A lot of the schools I'm talking about started as business "colleges" so therefore you end up with a business degree that's disguised as a Medical Assistant degree, or Vet Tech, or "Nail Technologist".

Again, I'm just slightly more annoyed than I usually get with the false advertising. Nobody is on the cutting edge of anything right now.

"And the best part of my job? I get to wear scrubs!"

:rotfl::rotfl::rotfl:

Really, this was the best the ad agency could come up with? Really?

And they got paid for that?

I have a friend who works cleaning dog poop, she gets to wear scrubs, too. And the best part? She didn't need to pay big bucks for a degree to wear them.

Nursing is a female dominated profession, and as everyone knows, women are obsessed with fashion and their looks to the exclusion of everything else. So they were probably trying to appeal to their female, clothes-obsessed, Grey's Anatomy-loving demographic, which warrants an enormous eye roll, finger wag, and a shame on them.

Personally, the sole reason that I became a nurse is because I wanted an excuse to wear my Danskos.

Specializes in OB (with a history of cardiac).

Hey, I'm just in it for the Stethoscope...

Right now i am attending a for profit school for LPN.I don't feel like i will be less competent when i'm done than someone who has attended a community college. I did a lot of research before attending, and I think i made a good choice. My school does have the same entrance exams as other programs offered at community colleges. Yes, they are about making money, but what school isn't? i have a BA already, but attending another 4 year wasn't an option for me right now. The waiting list to get into nursing school nowadays is really long, and no, i didn't want to wait another 2 or 3 years The commercials are a bit cheesy, but they i guess they try to appeal to people and make school look fun.. i think its all about your personal choice and your own attitude. acout what you want to achieve..

You could have gone to a bachelor's-in-anything-to-BSN in the same amount of time and been better off.

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