Hospital officials are told to view their PR department as their new best friend, and that the "CHA PR will help as well."
http://www.calnurse.org/102103/hospindustry.html
Hospital industry seminars advise administrators how to evade RN ratios
*'Close beds and cry wolf':
*Attacks on RN practice:
*Eroding the ratios at the bedside:
*Subverting the DHS:
*Cover your tracks:
California's hospital industry has been holding seminars across the state in recent weeks advising hospital administrators on how to undermine and avoid compliance with the new RN staffing ratios that go into effect on January 1, 2004.
While some hospitals are hiring hundreds of RNs to meet the ratios, and some are promising to fully cooperate in implementation, the seminars indicate that a number of industry executives are seeking to evade the regulations and overturn the law - regardless of the consequences for patient safety, and the likelihood of driving more RNs from the bedside.
The seminars are hosted by the California Healthcare Association, CHA, (the union for hospital officials) and the Association of California Nurse Leaders, ACNL (the nurse executive association, a CHA affiliate). Seminars have been held in Fresno, Chico, Fremont, Long Beach, Los Angeles and San Diego, attended by hundreds of nursing supervisors and other hospital officials.
Presenters have included top officials of the CHA, hospital management attorneys, and nurse executives, such as Carol Bradley, the new chief nursing officer for Tenet Healthcare Corporation and the former editor of NurseWeek.
Among the industry plans:
'Close beds and cry wolf'
*Voluntarily close or downsize beds or units, citing an inability to "find" sufficient RNs to meet the ratios. The goal is to fan hysteria in hopes of softening public support for the ratios, winning regulatory exemptions to compliance, and generating political support for legislation to repeal or suspend the ratios.
*Delay elective surgeries, declare healthcare "emergencies," both to force RNs on staff to work more hours and to engage in a PR war to subvert the ratios.
To ratchet up public pressure, some hospitals may close units or suspend operations every day, and will meet with legislators to place the blame on the ratio law. The officials concede that hospitals may in some cases have difficulty receiving permission to reopen beds or units that have been temporarily or permanently shut down.
Seminar packets provide:
1.Detailed information on temporary and permanent closures of units and suspensions of beds
2. Sample letter to DHS requesting bed suspension
3. Sample letter to employees and medical staff announcing unit closures
4. Sample press release for participants headlined "(Facility/System Name) Closes XXXX Unit Because of Lack of Nurses. Despite Recruitment Efforts, Hospital Unable to Hire Enough Nurses to Meet New State Law."
Hospital officials are told to view their PR department as their new best friend, and that the "CHA PR will help as well."
*Keep the doctors in line, on all the strategies, from avoiding the ratios to downsizing, closing units, and suspending surgeries. Physicians are also seen as vital in public and legislative campaigns to reverse the ratio law.