Thank You Johnson & Johnson!

  1. We all owe some thanks to Johnson & Johnson for airing promotional ads for nurses during the Olympic opening ceremony. Very cool stuff if you missed it. I was flipping around but caught 2 different minute long ads giving props to nurses and encouraging people to pursue nursing. It was also very cool to see them show men in nursing (nearly 50% in one of the ads). I kind of wish they could have done it during the Super Bowl since it would have reached a much bigger audience, but still nice to see none the less. I'm going to try to e-mail a thank you to the company and would encourage everyone else to do the same (maybe they'll show the ads more if they hear from alot of us).
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    About e-nurse

    Joined: Feb '01; Posts: 175; Likes: 2


  3. by   plumrn
    I saw the ads and thought they were great! What a wonderful idea for everyone to e-mail Johnson and Johnson and show our appreciation.
  4. by   willie2001
    I also saw the ad and I think they are great. I will e-mail them a note of appreciation.
  5. by   RNforLongTime
    I too saw the ad. If onlty more companies would do this. What is their e-mail address so I can send a note of appreciation?
  6. by   RNforLongTime
    I just went to their website and went under the feedback section. There you can give comments and that is what I did to thank them for their ad!:roll :roll :roll :roll :roll :roll
  7. by   hoolahan
    Not only did they do excellent comercials, (did you notice all the male nurses in the ads?) but, when they returned from a commercial break, they would say the spiel and "...brought to you by J&J, who believes in nurses." Or something close to that. Man, if this whole country didn't get that message, they must have fallen asleep.

    I pray this continues throughout the Olympics. I am off to e-mail my gratitude roght now!!!
  8. by   rjlrn95
    VERY, very cool ads--We need more support like this!!!!
  9. by   valk
    Here is a copy of their press release.

    Johnson & Johnson Launches Ad, Recruiting Campaign To Reduce Nursing Shortage

    "The Campaign for Nursing's Future," an Effort With Nursing Organizations, includes Prime-time Advertising, Scholarships and Recruitment Tools

    New York, NY (February 6, 2002) -- Johnson & Johnson today announced it has begun a multi-year campaign that includes national advertising to attract more people to nursing in hospitals and extended care facilities, where an acute shortage, expected to triple in coming years, raises health concerns for the vast majority of Americans.

    The campaign, which is estimated to exceed $20 million over the next two years, was developed with national nursing organizations. It addresses a shortage of registered nurses now estimated at 126,000 in hospitals that is projected to increase to more than 400,000 in all health care facilities by 2020. The shortage raises concerns for the future of health care, according to 75 percent of Americans questioned in a new nationwide poll.

    "Throughout Johnson & Johnson's history as a major provider of products and services to hospitals, we have always had a special affinity for the nursing profession," said James T. Lenehan, Vice Chairman of the Board, Johnson & Johnson. "Nursing professionals are the essential link between 'high-tech' and 'high-touch,' and we are determined to help stimulate wider interest in this challenging and rewarding career field."

    "We regard nursing as the essence of caring and it is critical to help resolve the deepening nursing shortage in America," Mr. Lenehan said. "Our commitment represents a top corporate priority for Johnson & Johnson to help resolve the shortage."

    Called The Campaign for Nursing's Future, the initiative includes:

    New recruitment brochures, posters and videos for 20,000 high schools, 1,500 nursing schools and nursing organizations;

    Scholarship funds for students and nursing faculty and a multi-city scholarship fundraising campaign with hospitals, nursing organizations and hospital associations;

    A Web site ( about the benefits of a nursing career featuring searchable links to hundreds of nursing scholarships and more than 1,000 accredited nursing educational programs; and

    A new national advertising campaign to celebrate nurses and their contributions. The advertising begins today and also will air in prime time during the Winter Olympics.

    The Campaign will expand in the future to address other areas affecting the nursing profession, including ways to retain nurses in hospitals.

    The Campaign was developed after reviewing research on the nursing shortage and conferring with experts on the shortage, including nursing organizations, nursing schools, hospitals and other health care groups. An advisory group of nursing leaders has helped develop the Campaign and will help direct its future efforts.

    The Campaign also was assisted with new findings from health care researchers at Vanderbilt University (Nashville, TN) that surveyed public attitudes towards both nurses and the nursing shortage. The nationwide poll, commissioned by Johnson & Johnson, was conducted with telephone interviews of 1,005 Americans 21 years of age or older by Penn, Schoen & Berland Associates, Inc., of Washington, DC.

    "We found three in four Americans believe the nursing shortage is a serious health care problem, and people believe it will negatively impact the quality of care they get in the nation's hospitals," said Dr. Peter Buerhaus, Associate Dean of Nursing at Vanderbilt, a leading researcher on the nursing shortage.

    Key findings of the poll include:

    81 percent of Americans recognize that there is a nursing shortage with 65 percent believing the shortage is either a "major problem" or a "crisis";

    93 percent believe the nursing shortage jeopardizes the quality of health care in the U.S.;

    While 83 percent would encourage a loved one to pursue a career as a registered nurse, only 21 percent would consider nursing as a career for themselves;

    Only one male in 10 would consider nursing as a career.

    "The biggest problem is that people are unaware of the array of opportunities and rewards in nursing today," Dr. Buerhaus said. "They are unaware that nursing salaries are very competitive with other professions or that nursing offers career opportunities in health research, hospital management and family and community health care, in addition to traditional patient care. We need to get these messages out to parents, teachers, counselors and, above all, students at all levels."

    Mary Foley, president of the American Nurses Association and an advisor to the Johnson & Johnson Campaign, said, "Nurses are the face, the hands and the heart of health care. Their skilled care provides the safety net. Without them, the nation's health care suffers. I've been a nurse for many years and this Campaign inspires me. I believe it will help attract the talent we need to revitalize the profession for the years ahead."

    Gary Mecklenburg, chairman of the American Hospital Association Workforce Commission, said, "Hospitals are facing an immediate and long-term shortage of caregivers. The shortage of nurses across all disciplines is the largest and arguably the most important dimension of the problem. This campaign will help us close the gap in nursing so our hospitals will be prepared to serve our communities and the growing number of patients in the future."

    Johnson & Johnson, with approximately 101,800 employees, is the world's most comprehensive and broadly-based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical and professional markets. Johnson & Johnson has more than 190 operating companies in 51 countries around the world, selling products in more than 175 countries.
  10. by   RN-PA
    I was working last night so didn't get to see the ad-- I wish I had since it sounds excellent! I don't watch much T.V. either (I like the 'net better!) so I sure hope I'll see the commercial at some point.

    In 1990 or thereabouts, I believe there was another nursing shortage (then when I graduated in '93, it was difficult to find a job in a hospital) and I remember seeing a commercial with the theme "Be a Nurse", or something like that. There was a blur of activity and nurses rushing with a patient on a stretcher, voiceovers describing the challenges of being a nurse-- sort of like the opening credit sequences on "ER" or like an armed services recruitment ad! I was already looking into a career change to nursing and was really moved by those ads. For me, it was just one more motivating factor in becoming a nurse.

    I'll send an email of thanks for J&J's support and look forward to seeing the commercials.
  11. by   sharann
    I sent my opinion as well. I hope everyone with internet access does the same. Nurses AND non-nurses alike. My husband WILL be e-mailing his opinion as well as we have different e-mail boxes.
  12. by   Cubby
    Great ads weren't they?All I can say is it's about time. Thank you J&J we needed that! The future is beginning to look a little brighter. Tell all your friends/family/ and local dog catcher to mail them and say thanks.
  13. by   reyna
    i didn't see the ad but would like to see it
  14. by   Jenny P
    Hey, they were playing those commercials again this evening and tonight during the Olympics. I think they are wonderful; and I think that if they continue to play them during the Olympics, they will have a larger audience than the Superbowl had.