Clairol pulls commercial

Nurses General Nursing

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Procter & Gamble pulls Clairol shampoo commercial and apologizes to nurses

June 11, 2003 -- As a result of protests from nurses, Procter & Gamble promised on June 9 to stop running a Clairol Herbal Essences television commercial that showed a female nurse leave her patient unmonitored to wash her hair in his bathroom, then dance around his room, waving her hair in ecstasy....more

http://www.nursingadvocacy.org/news/2003jun11_clairol.html

Specializes in CICu, ICU, med-surg.
Originally posted by sbic56

But then, who wants to watch a bunch of middle aged, well lived women dance around with their cellulite and orange peel skin?:eek:

:roll :roll :roll

Good point!

Specializes in Specializes in L/D, newborn, GYN, LTC, Dialysis.
Originally posted by sbic56

Now is that representative of the typical audience they are targeting? But then, who wants to watch a bunch of middle aged, well lived women dance around with their cellulite and orange peel skin?:eek:

I would, actually. It's the stuff of REALITY and I would respect someone being "for real" in advertising. It's like that AVON cellulite cream commercial. I mean, sheesh who at 5 feet 10 and 110 is gonna have a NEED for CELLULITE cream? It made me run the OTHER way from Avon, frankly.

Specializes in MS Home Health.

Hubby said he thought it was an aide, I thought it was a nurse but it did not bother me. To busy to think much about it. No flames please on the aide remark.........it was supposed to show that the person did not have a neon sign that it was a nurse but people assume she is.

renerian

I hate that whole darn campaign! It makes no freakin' sense!

Washing your hair in a plane??!!!!! A patien's bathroom??! Why did that guy have it in his bathroom anyway? Insult to all women!

I have written to Procter & Gamble and asked when they intend to actually get the commercial off the air like they promised. Please post here every time you see the commercial--please list the network, the show it is being broadcast with and time of day. Thank you,

--------------------------------------

Sandy Summers, MSN, MPH, RN

Executive Director

The Center for Nursing Advocacy

It's about time. That commercial was demeaning to the nursing profession. I think it was pulled in our area too, because thankfully I have not seen it for a long time. Clairol has been airing tastless commercials for well over a year. I also wrote the Proctor and Gamble Co. and informed them that as long as they continue to air demeaning commercials, I will not be purchasing their products. I am not alone. Many of my freinds are disgusted with their ads as well and refuse to buy any Clairol products.

Specializes in MS Home Health.

Still showing it in Columbus Ohio.

renerian

still showing that commercial, saw it tonight on a Canadian channell

I will email my P&G contact every day with a list of places that the commercial is being seen if you all continue to post where and when you saw it here. Thank you,

Sandy

Are certain stations paid in advance to run commercials? Maybe they are pulling the commercial but it will take a while before all stations are done running them. ???

Gator

I haven't seen it lately. But, Sandy, if I do I will post all the info here. Thanks for the hard work..

Originally posted by SandySummers

I will email my P&G contact every day with a list of places that the commercial is being seen if you all continue to post where and when you saw it here. Thank you,

Sandy

I'm from Toronto, Ontario... i saw it air several times on "CTV" (canadian television)

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