Independent nurse with questions

[NatashaW.BSNRN]

Hi AllNurses,

Forgive me if this has already been asked. If so, can you point me to the forum? When marketing nursing services to facilities, I could market to the ones that are currently hiring? Are current independent nurses marketing with mailing postcards or resumes? I'm afraid if I just send my resume, they will assume I am applying to be an employee. Is it best to contact the DON first?

thanks

[NedRN]

What nursing services to what facilities?

No, resumes are not the proper approach for a business. Postcards? Have you ever responded to one? Or any other form of junk mail?

[JuliaRNMSN]

I don't have an answer but I have asked myself that same question. My S.O. is in marketing and I try to pick his brain because in my experience sales and marketing were the furthest subjects from my mind. He is a real extrovert and go getter. He is not afraid of talking about his services to anyone. He is successful with his knowledge and gift of gab. What I don't value is sometimes he stretches the truth to make a sale or gain another's confidence. Not sure how to navigate marketing in healthcare services since there are many regulations not to mention liability issues. I've fantasized putting myself outside of health care facilities when RN's are going to work or home and handing out flyers for a needs assessment survey. Since my interest is developing a specific advocacy service for RN's this seems like a way to catch both positive and negative feedback. As Bob Dylan said "you can be killed with kindness....so I had a perspective on the booing audiences."

[NatashaW.BSNRN]

NedRN- My services will be an RN filling open shifts at SNF. Yes I have responded to postcards.

JuliaRNMSN- I am not much of a marketer either. I have been giving myself a crash course in marketing. Yesterday I started calling SNF that have ads out for RN staff. I printed the numbers and addresses off of Medicare.gov for SNF in different counties and will start calling those today.

Thanks for your responses.

[NedRN]

So local per diem. Have you set up an agency? That is step one. It is very unlikely a facility will contract with an "independent". You need to present yourself as an agency like any other agency. You need profiles ready to go on your employees (yourself) and insurance certificates and contracts.

[NatashaW.BSNRN]

Yes NedRN, I've set up all those things. My focus now is the marketing my agency. At this point I'm trying things out to see what is most effective. Thanks for your help.