Procter & Gamble pulls Clairol shampoo commercial and apologizes to nurses
June 11, 2003 -- As a result of protests from nurses, Procter & Gamble promised on June 9 to stop running a Clairol Herbal Essences television commercial that showed a female nurse leave her patient unmonitored to wash her hair in his bathroom, then dance around his room, waving her hair in ecstasy....more
Have you guys seen that commercial for a breath mint, I believe, where this guy has a splinter in his finger, pops a breath mint, then all this Playboy bimbo looking nurses come running to his aid? At the end of the commercial, two of them are bending over and are talking about how brave this stupid dork is, all the while their boobs are practically hanging out of their little white dresses! The implication in this commercial is that these bimbos are definitely nurses, they even have on the white caps and everything! Totally tasteless and offensive!
Why can't they do a cute little commercial with a nurse giving a cute little soap-suds enema (Proctor and Gamble brand soap, of course) to some of the folks on their board of directors?
Why can't they do a cute little commercial with a nurse giving a cute little soap-suds enema (Proctor and Gamble brand soap, of course) to some of the folks on their board of directors?
Just my opinion, not meaning to offend anyone.
Edward, IL
:chuckle ...somehow, I don't think they will run it....awesome idea though!
The commercial that comments about the sleeping pill is suppose to be the commercial that is less offensive to nurses. The original commercial had the patient on telemetry, and then goes into V-tach while the nurse is washing her hair. The one that comments about the sleeping pill is different from the original one. I'm thinking Procter & Gamble thought the second commercial wouldn't be as offensive to us, so I'm thinking that is the commercial all of you are seeing. But of course the second one is just as offensive as the first one. The V-tach patient implied that we would let a patient die while we wash our hair. The second one implies that we 1.) Would actually use a patients bathroom. "YUCK" 2.) that we don't actually work, we just sedate everyone then wash our hair.
This is victory for nurses, the said thing is this is how the general public views nurses. It is a sterotype that we can be the one's to advocate change. One voice will lead to thousands Nec:rolleyes:
Have you ever thought about how stereotypes develop when describing various occupations. Nurses get the bimbo label. Computer experts are geeks. Lawyers are dishonest. Interesting, isn't it?
Have you guys seen that commercial for a breath mint, I believe, where this guy has a splinter in his finger, pops a breath mint, then all this Playboy bimbo looking nurses come running to his aid? At the end of the commercial, two of them are bending over and are talking about how brave this stupid dork is, all the while their boobs are practically hanging out of their little white dresses! The implication in this commercial is that these bimbos are definitely nurses, they even have on the white caps and everything! Totally tasteless and offensive!
Yeah that commercial burned my buns too. Even though I am not a nurse or doctor, I feel it is sick as well poorly constructed. It just adds insult to injury when they remark on "how brave he is" during his "rehab" Makes me want to puke!
Ok sorry for the outburst, will get off my soap box now.
We DO have power we are not a "minority" by any stretch of the imagination we are actually a very large workforce. How many nurses are there complared to the number of airline stewar/esses, lawyers, bankers, ad agency executives? We are a large workforce and not only that but we are a large workforce with family. As a female dominated profession - who in our housholds are likely to be spending the money they earn on clairol's product?
We don't have that ad over here, at least i haven't seen it yet and I am not too sure that they would be game to show it. Some years back there was a commercial showing a young man sneaking out of a nurses home and the company got 10,000 complaints over 1-2 weeks. I think nearly every nurse in Australia complained:)
As I said collectively we are not a minority and if each one of us randg a parent, child, freind, brother, sister, cousin, and asked if they too could take time to contact either the company or the local TV station then .................................
Specializes in correctional-CCHCP/detox nurse, DOULA-Birth Assist.
I have hated that thing since it came out. What a stupid campaign!!! What would they do if it was portrayed as a male nurse...wait here I am thinking about things I know will not happen...MY BAD.
ShelleyERgirl, LPN
436 Posts
Have you guys seen that commercial for a breath mint, I believe, where this guy has a splinter in his finger, pops a breath mint, then all this Playboy bimbo looking nurses come running to his aid? At the end of the commercial, two of them are bending over and are talking about how brave this stupid dork is, all the while their boobs are practically hanging out of their little white dresses! The implication in this commercial is that these bimbos are definitely nurses, they even have on the white caps and everything! Totally tasteless and offensive!