This article seeks to examine the disease model of addiction and rebuttal the skepticism surrounding this topic that has permeated blogs and found a viral (pun intended) mode of transmission via social networks. My goal is to create a concise, easily understood exposé on addiction by discussing some of the principles behind the chronic disease model, the physiologic changes taking place in the presence of addiction and even prior to, and why the argument of “choice” may not be so important.