St. Michael Hospital in Wisconsin is trying a new twist on nurse recruiting. The hospital handed out $100 gift certificates to 196 nurses at a local mall once they filled out job applications and met with recruiters.
Milwaukee Journal Sentinel, Nov. 14, 2002
Dec 2, '02
"Some hospitals just don't get it!"
The understatement of the year.
Follow the money:
Do you for one second believe that the administrator who dreamed up this idea was primarily focused on recruiting more RNs?
Or do you think, perhaps, that person wanted to be recognized/rewarded/promoted for coming up with, and carrying through, a "promising idea," that would look good on the next performance evaluation (whether it actually brought about positive results for the facility or not)?
Given these people's priorities, their behavior does make sense. Realizing what makes sense to them, reveals their priorities.
Last edit by sjoe on Dec 2, '02