Clairol commercial misrepresents nurses - page 2

I saw the most ridiculous insulting commercial for Clairol Herbal Essence on TV last night: There is a pt lying in a bed, with a woman dressed in white sitting next to him. All of the sudden she... Read More

  1. by   sjoe
    "the quality control people in the advertising department."

    LOL. That's a good one! You have a Texas-size sense of humor, I see.
  2. by   RNIAM
    I remember that washing my hair in a seductive manner, was the first thing they taught us in Nursing school to increase BP's...lol.
  3. by   OBNURSEHEATHER
    Originally posted by MishlB
    It doesn't bother me. I know what I do at work.
  4. by   eltrip
    For some reason, their website wouldn't accept my e-mail comments. So, I've provided my comments to the clairol company via telephone. The operator in the call center was courteous & said that she'd pass my comments on...hopefully not to the circular file!
  5. by   teeituptom
    I THOUGHT IT WAS CUTE




    DOO WAH DITTY
  6. by   liberalrn
    When will our image ever change? It must serve some other purpose for the collective conscous.......
  7. by   TracyB,RN
    TTFW Too tacky for words.
  8. by   Enabled
    There are starting to be too many commercials that have no regard for professional women. It is about time this masculine run industry learns a thing or two. Let's have one in which the insurance companies stop paying for the viagra. You would never see that happen to a doctor. I think the should have a disclaimer that this is an actress or actor and not a nurse. Impressions like this is only going to make the nursing shortage worse. I find it professionally degrading.
  9. by   amken
    I doubt people were thinking when they saw that commercial that REAL nurses would wash their hair and ignore their patient. Look at all the commercials out there.................when you watch them..do you believe it all???????????
    Last edit by amken on Mar 19, '03
  10. by   JNJ
    In response to my polite email to Clairol, the following was received:

    -------Original Message-------
    From: Herbal <herbal.im@pg.com>
    Sent: 03/20/03 05:41 AM
    To:
    Subject: Herbal Essences

    >
    > Thank you for contacting us.

    It was very thoughtful of you to share your opinions about an ad for
    Herbal Essences. Consumer research is an essential step in developing
    every Clairol advertising program. Depending on the product and the
    advertising plan, we conduct personal interviews, phone surveys, small
    group focus meetings, or use any number of other survey methods.
    Obviously, we hope that these efforts will give us an accurate
    evaluation of consumer response. Sometimes they don't.

    Your letter has alerted us to a possible problem. You can be sure we
    will share your comments with our advertising agency and all the
    employees who worked on that campaign. We appreciate your constructive
    criticism. Your perspective and recommendations are very important to
    us. We will include them with other consumer comments as we continue to
    monitor and evaluate Clairol advertising programs, now and in the
    future.

    Clairol Consumer Affairs Team

    My response:
    Thank you for your standard reply. I was hoping for an apology and comment that it was not your intention to portray a nurse in such an outdated, stereotypical manner. I doubt if nurses ever were as your ad. suggested, but certainly today's nurse is an educated professional with skills in applied technology and applied psychology. This seems to be rather more than the 'work' of your advertising agency personnel would imply.

    productinfor@herbalessences.com if you wish to comment to Clairol
  11. by   AHarri66
    Originally posted by JNJ
    My response:
    Thank you for your standard reply. I was hoping for an apology and comment that it was not your intention to portray a nurse in such an outdated, stereotypical manner. I doubt if nurses ever were as your ad. suggested, but certainly today's nurse is an educated professional with skills in applied technology and applied psychology. This seems to be rather more than the 'work' of your advertising agency personnel would imply.
    :hatparty: :hatparty: :hatparty:

    :roll
  12. by   AmyLiz
    I'll stick with Suave. Smells just as good & is cheaper to boot.
  13. by   sixes
    I recieved the same response from Clariol
    Originally posted by JNJ
    In response to my polite email to Clairol, the following was received:

    -------Original Message-------
    From: Herbal <herbal.im@pg.com>
    Sent: 03/20/03 05:41 AM
    To:
    Subject: Herbal Essences

    >
    > Thank you for contacting us.

    It was very thoughtful of you to share your opinions about an ad for
    Herbal Essences. Consumer research is an essential step in developing
    every Clairol advertising program. Depending on the product and the
    advertising plan, we conduct personal interviews, phone surveys, small
    group focus meetings, or use any number of other survey methods.
    Obviously, we hope that these efforts will give us an accurate
    evaluation of consumer response. Sometimes they don't.

    Your letter has alerted us to a possible problem. You can be sure we
    will share your comments with our advertising agency and all the
    employees who worked on that campaign. We appreciate your constructive
    criticism. Your perspective and recommendations are very important to
    us. We will include them with other consumer comments as we continue to
    monitor and evaluate Clairol advertising programs, now and in the
    future.

    Clairol Consumer Affairs Team

    My response:
    Thank you for your standard reply. I was hoping for an apology and comment that it was not your intention to portray a nurse in such an outdated, stereotypical manner. I doubt if nurses ever were as your ad. suggested, but certainly today's nurse is an educated professional with skills in applied technology and applied psychology. This seems to be rather more than the 'work' of your advertising agency personnel would imply.

    productinfor@herbalessences.com if you wish to comment to Clairol

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