Oh for the "good ole" days..........I remember them well.
All of what you're speaking about should not be "lost" in this new millenium of Nursing.
A lot of it has to do with how your unit is staffed on a daily basis. If you have Nursing Assistant's, for example, the things of which you speak (back rub, tidying up the room in general at the end of the shiftd) would most certainly be something within their job description.
However, with the Nursing Shortage such a serious problem these days, back rubs and tidying up the room gets relegated to the "lowest" of priorities in most instances.
I have worked in the LTC setting for the past three years, after a thirty year career in the acute care setting. In my current setting, "hs cares" is an all inclusive event at the bedtime hour.....face, teeth, oral care, peri-care, backrub, etc. and I'm sure that in either setting getting the patient or resident out of bed daily, or several times a day, is a normal routine that gives the patient's back a much needed and necessary "rest."
I can only speak for myself, but whenever I go into a residen'ts room, for whatever the reason, I am also paying attention to whether or not the bedside table area is at least "orderly" and things are where the resident can reach them. If not, it only takes a matter of seconds to put things in better order.
For our resident's who are too ill to be OOB we use a "turn schedule (usually q2h or more frequently depending).......but back care for the bedridden is a must in order to maintain skin integrity, and I also inspect the resident's skin at this time.
Hope this helps.........