allnurses offers bloggers a wonderful opportunity to showcase their talent. We offer a forum for both professional bloggers as well as our members. AN members wanting to blog - here are some tips.
I disagree with write short articles because they're scary. If what you're writing is engaging, and you're using the other tips (short paragraphs, good subheads), people will read longer articles. Google also likes them too.
I think the main reason to use short articles is that most people are more likely to write them when they're first starting out.
The tech side of blogging is crucial to developing a solid blog.
4 Tips On How to Be More Effective with Your Blog
1 - Increase Article Submissions
The best way to increase traffic to your blog is to have fresh content. Submitting articles on a daily basis will ensure the success of your blog.
2 - Watch Your Writing Style
A successful article is one that grabs the reader's attention and promotes reading. To do this, you must first write an article that is easy to read.
To grab the reader's attention follow these simple rules:
Use the Inverted Pyramid Structure
We were always taught to begin an article with an introduction. However, when using the inverted pyramid structure you begin with its conclusion followed by any supporting information.
Do you remember the last time you read an article from start to finish? Do you remember why?
Typically, most readers will jump to another page before reading the entire article. They will scan a page - if nothing stands out they will exit. This is why it's important to have the conclusions or key points first.
NOTE: Every blog article should have an introduction. The intro will tell the reader what the article is about; and, it may be used for inclusion in newsletter or main page when promoting article.
Create Short Articles
Write short articles. A 600 word article will provide just enough information. Long articles scare people away - it's just too much to read in so little time. If your article consists of 2,000+ words you should consider splitting into 2 or more articles.
Use Short Paragraphs - Long paragraphs are Difficult to Scan
Format Text When Appropriate
To promote reading:
Do NOT
Use Appropriate Text Links
When adding links to your article use descriptive text for links. Which do you think is better?
USA TODAY: Latest World and US News - USATODAY.com is OK.
http://medscape.com is OK.
Link to Your Past Articles
A great way to promote your articles is to link to each other. So when writing an article - always think about your previous articles. If you believe that it's content can help support your current article than mention it.
3 - Promote Your Blog
Whenever possible promote your blog. You can mention your blog to your co-workers, family, or friends.
Other ideas:
4 - Stay Active
About traumaRUs, MSN, APRN
14-yr RN experience, ER, ICU, pre-hospital RN, 12+ years experience Nephrology APRN. allnurses Assistant Community Manager. Please let me know how I can help make our site enjoyable.
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