This article could not be more timely for me in that I just completed my Ob orientation at a "baby-friendly" designated hospital yesterday. I was surprised (and not in pleasant way) to learn that there was no nursery other than the NICU. The facility is rooming-in only. I pointed out that when I had my son 10+ years ago, although he was rooming-in, I was encouraged by the pediatrician and my OB to put him in the nursery for the last night so that I could get one good nights' sleep before going home. I was sternly told that I was not allowed to share this information with the patients. The educator then asked "who fed the baby?" in a tone of voice that indicated that it should have been obvious to me that the damage done to my infant by one formula-feeding far outstripped the benefits of a calm, well-rested mom. I then learned the other requirements of baby-friendliness...no pacifiers, mom should be either nursing or pumping 8-12 times per day (what the what?!? These women are exhausted. They just gave birth, for cry-eye!)
The upshot of this is that it seems to me to devalue the mother. She is reduced to a milk-making machine. Basically they are saying that the benefits of a happy, engaged mother--the result of being well rested and not sleep deprived-such as emotional bonding are inconsequential and the only thing of importance a mother can offer a child is milk.
I'm absolutely pro-breastfeeding; I breastfed both of my kids. I'm grateful, however, that I did it long ago when the breastfeeding advocates tempered their message with a little common sense and allowed a bottle now and then.