I am an RN and the Executive Director (ED) of an Alzheimer's Assisted Living Facility. Today we had a big marketing meeting with multiple facilities in our state. There were EDs, community relations directors, outreach professionals, regional operations managers, and the VP of marketing present. Early on into the meeting the VP is stressing occupancy. Fill the beds. No matter what. She said, "let me put it this way. If a resident falls down in front of you, STEP OVER THEM to get to the next lead. In house residents are someone else's problem." Wow. A little while after that gem she says, "I know I have a nurse in the room (me only), but I am going to say this anyway. Never give nursing any forms you have not already made a copy of." Right. Because nurses as a whole are disorganized. Or perhaps we are irresponsible? Or maybe just too stupid to keep track of admission paperwork. There were some very uncomfortable chuckles, and a few hearty laughs. She has the CEO behind her. It's a family owned and operated company. My direct supervisor is the boss's son. I am leaving this company as soon as I can. I will tell everyone I know what the CEO, and VP of marketing really think of their residents and the nurses who care for them. Has anyone else ever encountered such callousness and unprofessional behavior before? I was disgusted. I don't know if anything I say to HR will make a difference. At this point I can only leave with my integrity intact.