My motto is "treat yo' self". I don't live extravagantly, but I pay my bills and set aside money for savings. I still make more than what I need to live, so I don't get too concerned about spending money on nice things. I'm not obsessed with technology, so I don't run out and upgrade my phone, for example, every time a new one is available. But I love high heels and there is a difference between expensive shoes and cheap ones, so I spend money there. And I like to travel . . . it's usually budget travel, but I splash out on nice dinners and a couple of 5 star nights at the end before coming home.
It's about what's important to you.