If you like waking up well-rested and clear-minded and hangover free, and you do not like having to worry about getting a designated driver or an uber because you had a couple of cocktails at a party, then perhaps you are part of the wellness-minded, sober curious lifestyle trend popular amongst millennials. This does not mean you never have an occasional cocktail; it means you decide when you will, and in the meantime, you want mocktail options.
The sober curious lifestyle boom has caused a decrease in alcoholic drink purchases; globally, 40% of consumers want healthier options, forcing those in alcohol-related sales industries to offer creative non-alcoholic options if they want to maintain their bottom line. With the market for non-alcoholic drink options doubling in 2022, brands like Heineken, Budweiser, and Guinness have joined O'Doul's by offering non-alcoholic options. Big business industry markets expect the non-alcohol spirits and beer industry to exceed $25 billion (about $77 per person in the US) by 2024.
Binging Versus Alcoholism
Current research indicates that nine out of ten who drink too much alcohol are not necessarily alcoholics or alcohol-dependent. Meeting binge-level drinking for females means drinking four or more drinks at a party, or five or more for males, which over the course of a six-hour event would be easy to do. Alcoholics intensely crave alcohol and consume it excessively unless in recovery. The dependence an alcoholic has on alcohol supersedes any problems the consumption causes them in their lives.
The sober curious worry not about becoming alcoholics but have an awareness of the interfering short-term effects of a hangover, skip the gym workout, forced to get up with their early-rising children when they would much prefer three or more hours of sleep. Additionally, the long-term effects that regular drinking can cause, such as liver disease, heart disease, and cancers cannot be dismissed. Moreover, many people make bad decisions when they consume excessive alcohol, including driving under the influence, and getting into verbal/physical altercations; clearly not worth it.
Sober Curious Culture
Author of Sober Curious: The Blissful Sleep, Greater Focus, Limitless Presence, and Deep Connection Awaiting Us All on the Other Side of Alcohol, Ruth Warrington notes: “[Being sober curious] means, literally, to choose to question, or get curious about, every impulse, invitation, and expectation to drink, versus mindlessly going along with the dominant drinking culture.” This creates an all-inclusive culture for people choosing one situation at a time, whether they will abstain or partake in alcohol consumption. Rather than worry about missing out on buzzed fun or what their friends think, the sober curious crowd demonstrates how sober fun is the healthier and wiser self-care option.
Research from the University of Hong Kong indicates abstinence from alcohol actually boosted mental health, especially in females. Alcohol makes depression and anxiety worse, so this makes perfect sense. Hence, people realize that numbing their feelings does not help their mental health; if anything, it makes it worse. Other benefits of sober curious living include better sleep, better cognitive function, weight loss, and higher energy levels.
Sober Curious Lifestyle Trends
The trend for a sober curious lifestyle has inspired the creation of an app called Loosid, giving both the sober curious and those in recovery a place to connect. The sober curious movement has led to the creation of sober bars and restaurants across the country. In fact, the demand for non-alcoholic mocktails, beer, and wine has led to the development of better non-alcohol ingredients. But don't expect to pay a lot less for mocktails than you would a traditional alcohol-laced cocktail, but at least you won't feel sick the next day. Now that's something to celebrate. Cheers!
References/Resources
"Sober curious" Americans are reshaping nightlife: "I actually have more fun without alcohol": CBS News
Most People Who Drink Excessively Are Not Alcohol Dependent: Centers for Disease Control and Prevention
LOOSID
Giving up alcohol may significantly boost mental health: Medical News Today
Non-alcoholic beverage trends in the US: Nielsen Consumer LLC
Welcome To The Rise Of A 'Sober Curious' Lifestyle: SCL Health
What Does It Mean to Be Sober Curious?: verywell mind
Sober curious? How to hit pause on drinking alcohol: Wellframe