If they don't work, why would you want to ban them?
Advertising is a form of communication. It can be good, it can be bad, and it always, always requires discernment on the part of the reader (or viewer). But I am a big believer in getting maximum information to the health care consumer, and whether we are fond of the ads or no, it's a way of doing that. If anything, I agree with what the article says: drug companies should tell their stories more clearly, especially in such products as Viagra. (On the other hand, I think an alien landing in front of a TV would also have trouble figuring out what toilet paper is for on the basis of TV ads. Same thing for tampons and other such).
I'm inclined to think that the consumer is far more informed now than, say, 20 years ago, and in my mind, that's a good thing. It makes things harder for us, in the sense that consumers are far more inclined to question, but it's better for them. And that's what's important.
Jim Huffman, RN