Diet Coke Commercial: Nurses are Extraordinary

[s_david_a]

Hey fellow nurses, if you were creating a massive new ad campaing called "stay extraordinary" and wanted to show "extraordinary people doing extraordinary things" would you choose a nurse--Diet Coke did for their awesome ad!

Enjoy:

[Cherish]

I just loved that they used The Temper Traps song 'Sweet Disposition'. I like that band and really have enjoyed other Australian groups like Empire of the Sun.

I don't like either soda but prefer Pepsi over Coke. I love ginger ale, strawberry soda, dr. pepper and root beer those are my pops of choice.

[HonestRN]

Hey fellow nurses, if you were creating a massive new ad campaing called "stay extraordinary" and wanted to show "extraordinary people doing extraordinary things" would you choose a nurse--Diet Coke did for their awesome ad!

Enjoy:

Not impressed at all. Think the nurse is simply to make coke look like an acceptable beverage that even a nurse would drink it

[Coffee Nurse, BSN, RN]

Not impressed at all. Think the nurse is simply to make coke look like an acceptable beverage that even a nurse would drink it

Hate to break it to you...but a whole lot of nurses do drink it.

[HonestRN]

Hate to break it to you...but a whole lot of nurses do drink it.

This I know and a lot drink beer/alcohol and smoke cigarettes too and how would you feel about nurses being portrayed consuming alcohol and smoking?

The point I was making is that the rest of the professions portrayed were much more glamorous and I suspect the nurse was in for a subtle endorsement of the beverage.

[annietart]

It would be better is it were Coke Zero or Diet Dr. Pepper. Diet Coke is just so '80s.

[HamsterRN, ADN, RN]

Honestly, I'm not completely sure that the advertisers meant for her to be read as a nurse... given that doctors do the patient care in TV land, maybe they intended to show a doctor in action. And I'm not completely sure that the general population watching this ad would assume that she's a nurse, either. She looks like a nurse to us, but we're biased. Maybe she's an RT, or a CNA.

The synopsis from the advertisers themselves:

"The sprawling, wordless :60 is a poignant, musically driven portrayal of the iconic soft drink's place amid great acts of art and accomplishment. A man fueled by Diet Coke hobnobs with an urbane crowd at a swanky big-city party. A nurse cares for newborn babies with the soft drink by her side. The drink is there beside the runway of an edgy fashion show, on the set of an explosive outdoor movie shoot, in the limo of an actress preparing to take to the red carpet, and in the painting of an expansive mural in a neighborhood."

[eriksoln, BSN, RN]

I liked the Polar Bears MUCH more than this commercial I have to admit. So odd, that whole advertising campaign was extraordinary, and one day Coke was like "OK, we're done with the Polar Bears, bye bye, go back to the pole little bear."

Odd because, it seems these financial/business juggernauts do that a lot. They spend millions and millions on advertising and market research and.........are so far off. The public likes something, it disappears.

Like the chain Italian Ice place, Rita's Ice. They eliminated "lime" from their flavor list permanently a few years back. Now IDK about in your neck of the woods, but here, that was one of the top three sellers at every store. Eh, they pretty much lost me as a customer when lime went away. Who makes these decisions? Its like they don't know their customers at all.