Great idea, Manofcare. We have a student organization on campus that does just that. (I don't think there are any men involved, and that's a shame.) That could work on several different levels. I know if I were a middle schooler, I'd be thrilled to have someone come in my classroom in scrubs
and a stethoscope and tell me about a job that can really be an adventure.
One thing that struck me during all of last semester's reading was the need -- at least from my point of view -- for a radical public image campaign. Something along the lines of, "The Few. The Proud." Oh, wait, that's taken. But you get the idea. And promoting nursing as a challenging profession to recruit men benefits everyone. History shows us that whenever women join a profession in large numbers (e.g., teaching, the "clerking" of yester-year), the wages go down. If we recruit more men to nursing, it stands to reason that not only do we help ease the shortage, but working conditions and wages are likely to improve.
Here's something that might work for you, Scrubz: Why not have your campus paper or local news profile a man who works as a nurse? I found this example
online; I wish it emphasized more about this nurse's scientific education, but hey, it's a start.
Also, have you seen this terrific recruitment poster
from the Oregon Center for Nursing? My school has one hanging at its main desk. I'm thinking we could do a local version -- or a calendar -- to raise money.