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Originally posted by redwinggirlieIt's amazing how little thought goes into commercials, and television in general. A victory for nurses!
Actually a lot of thought goes into those commercials.
Remember that the big ad agencies are marketing to the masses, and we as nurses are a small minority. The "public" still thinks all nurses are 18 - 22 year old, playboy playmates, who run around giving shots to the patients, and idolizing the doctors. If they think it will sell shampoo, they don't really care if we get a bad rap. If every nurse in America boycotts their product it is a small minority, and if all the guys who watch the superbowl think it's cute, the ad is going to run. Truth be damned!
Think $$$$ if you want to figure out the advertising business.
Just my $ 0.02.
ken
(fat, old, long-haired, bearded, hippie friek, RN)
There is another commercial that irritaties me. I believe it's a commercial for McDonald's. There is a doctor and nurse examining a patient who apparently got too enthusiastic while drinking his milk shake. The nurse is this young, sexy looking woman with long manicured nails. She certainly isn't portrayed as being very intelligent or autonomous. Kind of gets under my skin...
I get a little irritated, too, by the way some commercials are presented, but I think it is done partly because reality is just too boring or not as attractive as what these advertisers can dream up.
The one that bugs me is the female incontinence pad commercial where they show these 20 y.o. Victoria's Secret type models slinking around, just being shown from the waist down in their "dry"size 5 undies....you know the one I mean? Now is that representative of the typical audience they are targeting? But then, who wants to watch a bunch of middle aged, well lived women dance around with their cellulite and orange peel skin?
SandySummers
52 Posts
Procter & Gamble pulls Clairol shampoo commercial and apologizes to nurses
June 11, 2003 -- As a result of protests from nurses, Procter & Gamble promised on June 9 to stop running a Clairol Herbal Essences television commercial that showed a female nurse leave her patient unmonitored to wash her hair in his bathroom, then dance around his room, waving her hair in ecstasy....more
http://www.nursingadvocacy.org/news/2003jun11_clairol.html