I think the valet parking is nice enough to have, provided the improtant issues like patient safety have been addressed. Most of the time though it's not.
Our hospital is pushing all this stuff too. Building a fancy new gift shop, rennovating units, paying the staff attend customer service classes...and closing down units and laying off staff in droves, making staff fill out over-time justification sheets if you punch out (literally ) one minute over your 12 hour shift. All at the same time.