I think you're on to something good, but wish you would reconsider alignment with the AHA, sure they're a PIA..but, from the stand point of product to sell, they have the lions share of the market. I was an instructor several years ago, once I did their cert course I had to purchase the cards for my students. That and the rental for Annie was the only overhead, and you can cover the card cost in the fee to the student. Selling (which is really what you're doing) a certification to Joe's Small Wickets is alot easier if you have the "Biggest and Best" (in Joe's knowledge) product out there. It's an image, you provide the substance. Good Luck.