I am probably going to get slammed for this, but this is my thinking. Nursing lost it's way when it started to hate itself.
Until recently (last 40-50 years) nursing has been a blue collar job and for the majority of nurses practicing today it still is. Most nurses are bedside or patient side (OR, School, Camp nurses etc.), we hold pt's hands, give them baths, rubs their backs, clean up stool. In other words good basic nursing care.
However, there seems to me to be a section of nursing that for wont of a better word despise this. All through school I was told that "everyone should continue with their education and get an advanced degree", that " we don't have to stay bedside nurses."
Advance degrees take you away from basic nursing. My friend is currently in school to become a Nurse Practitioner, probably the advance degree most close to bedside nursing. Everyday during clinical she is told to not be the "nurse", to "know your role". If a pt she is seeing request some water she is NOT to go get it, she is to tell the pt that she will get the pt's nurse.
Like I said at the beginning, nursing lost it's way when it started to hate itself, nursing needs to learn to love itself again. The higher up's need to understand that their is nothing wrong in wanting to actually touch pt's, to stay at the bedside.