Nightengale, you asked what I am doing to prepare. Well until they send out the vedios (I ordered the full VIP package so I get the home video version as well) there is not much I can do. I did start reading a great little book though called Soft Selling in a Hard World. As I read and do the exercises I am doing it in terms of selling my LNC services.
It is a real eye opener and I recomend it. (got it at amazon
I understand it is not all marketing why would it be? However, one of the reasons I chose this school is because it does teach how to market this particular service to attorneys.
Though I have some sales and marketing experience I know this is so specialized that I would not get specifics on marketing this anywhere else. because I have sales and marketing experience and have owned businesses I know how very critical this is.
I believe even if it was JUST marketing looking you nose down on this course would be a big mistake. Good marketing and selling make or break any business.
I know nothing about legal nurse consulting so I am there to learn the core. Since this lady invented this business I would think she would know what she is doing both interms of core and selling the service.
I worry about going to some more accedemic schools for this because I know a lot of folks learn the core but don't really work it. So what is left for them but to teach core and theory. I am not saying those who can't, teach. I am saying that often people tucked away in acedamia are often not actually actively and vigoriously working in the field and don't always offer the best education in some cases.
So I am going for both reasons the core and the marketing. If you believe it is not valuable try running a business without it. We sell every day and when we are in business our livelyhood depends on it more than ever. If you think selling in a diry profession then do not try to go into business yourself. Even if you hire a sales staff you must sell, and you must know what you are doing in terms of sales and marketing because you have to manage your sales and marketing team. I speak from experience.