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How do I get the first referral to my new homecare agency?

Home Health   (25,402 Views 11 Comments)
by karangwa karangwa (New) New

1,167 Profile Views; 4 Posts

I just got the license in mail today for my homecare agency.I have been working in homecare for 4 years as field nurse (never in management). I know for I will be taking strictly private pay for now as I am not yet medicare certified (I applied). I am open to do skilled nursing services,HHA,Homemaking. Any idea on how can I get that first patient? Thanks for your help.

P/S feel free to use my private email: buyitnow20@gmail.com

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2 Followers; 1 Article; 5,346 Posts; 45,025 Profile Views

Are you still working in homecare? Ask your clients how they found the agency you work for. That is how to make yourself discoverable to new clients.

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4 Posts; 1,167 Profile Views

Actually the homecare co.I work for is a sister Co. to the biggest hospital in my state.So all pts discharged and in need of home care are sent to us. So it's a bit different from my start up home care agency. Thanks though for your input.

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8 Posts; 1,329 Profile Views

If you dont mind me asking, what state are you in? And how long did it take you to get your licence?

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4 Posts; 1,167 Profile Views

Mass, 2months and half

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2 Followers; 1 Article; 5,346 Posts; 45,025 Profile Views

It is hard to compete with horizontal integration from the local monopoly! Are there other home health companies in the area? See what you can learn about how they acquire clients. Google home health "your area" and see if ads pop up. Either way, consider a web page for yourself and using Google AdWords to drive traffic. Then when anyone does the search mentioned above, your name will come up. Get creative. Visit support groups and pass out business cards. Social workers could be a great source of referrals.

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Designer NP has 18 years experience as a MSN, NP and specializes in Occ med/Urgent care.

340 Posts; 9,310 Profile Views

Congratulations on your new business!

I too have gone into business for myself and know that marketing yourself can be difficult.

I specialize in marketing consultation & copywriting services. I have worked with other fellow nurses venturing in home health. PM me if you would like more info.

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2 Articles; 11,114 Posts; 14,434 Profile Views

Call up the local senior centers in all your surrounding towns and ask if you can come and speak to one of their meetings. They're always looking for speakers to present to the Friday Lunch Group, or some such. Bring lots of your cards and brochures.

 

Ask the local elder law attorneys if you can put brochures in their lobbies or conference rooms. Many have a rack of such services for their clients to browse.

 

Also try to hook up with the local CMSA chapter (Case Management Society of America). Many CMs do discharge planning in hospitals and may be willing to give you a few referrals. You can do an lunch-and-learn inservice for the discharge planning departments, too. Bring pizza. :)

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4 Posts; 1,167 Profile Views

Thank youGrntea,

Can I talk to you in private? (email or phone) You have great ideas.

My email: buyitnow20@gmail.com

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2 Articles; 11,114 Posts; 14,434 Profile Views

Thank youGrntea,

Can I talk to you in private? (email or phone) You have great ideas.

My email: buyitnow20@gmail.com

The link took me to my own profile page :) Sent you a PM.

 

You may not have enough posts to send PMs yet -- I think the minimum is 15 -- so if you can't PM me we'll have to do it here (it's not advisable to give out private email addresses). What do you want to know?

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61 Posts; 1,535 Profile Views

Marketing : call nursing homes and Alf and ask for meeting with DON. introduce your self be sure to come with brochures and business cards. Build a website. Attend health care networking sessions and meet with potential referral sources. Good luck.

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