Faculty and Professors not teaching?

[PediatricRNTX]

Recently I've seen several job posts for Academic Coaches, Teaching Assistants, Education Specialists and the jobs are basically teaching the online courses for the faculty/professor with the PHd. These jobs require master degrees and pay fairly low. Why are these jobs becoming so common? What are faculty doing? Research? I'm just trying to understand. I literally read a job post saying "update the and coach faculty how to coach and mentor student on their performance." What!? It is almost like they want the PHd as the face of the college, and all the others doing the work behind the scenes. Anyone in Academia have any info on this?

[Nurse SMS, MSN, RN]

I don't have any info, but it isn't unusual to have graduate level instructors being "teaching assistants" at reputable universities. This sounds similar and yes, they often pay low but can open doors in terms of having experience.

[NucRN]

A program may have Associate Professors (those w/PhD) "teach" a course, but they are primarily there to change a course content or develop a new course curriculum. The assistant professor (MSN) are often the ones that will lead a course online. At one particular university in my hometown, a course is split up into 3 groups that are lead by separate assistant professors.