Ads For Health Coach Course

[Katillac, RN]

Anyone else have the ads for the Health coach Course popping up all over allnurses splash page when you sign in? My curiosity got the better of me, and I checked them out. To begin with, they want you to sign up with name, email, address and phone number before they even show you content, but there is a work around.

This is a six month course at the end of which you receive no certification, but are free to market yourself as a health coach. . . just as you were previous to taking the course. Employment other than self-employment as health coach doesn't seem to exist. In terms of how much you can earn, the site provides this glowing outlook:

Worldwide, 6 in 10 coaches showed an increase in clients at the rate of $200 – $500/hr

Most coaches predict a further increase in fees, clients, hours and revenue in the coming 12 months.

Trustpilot.com reviews are a mix of effusive praise for the life changing experience and people extremely unhappy with the uber-aggressive marketing techniques pressuring students to add more paid sessions on top of the reported $8,000 already paid for the course, and unhappy with their "guarantee" which doesn't allow one to withdraw from the program - you're on the hook for the whole fee if you stay with it for 30 days.

I'm so unahppy with allnurses for allowing this. Even though there is a tiny advertisement notation at the top of the ads, the ads themselves so closely resemble topic boxes it's easy to see that people would mistake them for allnurses sanctioned posts. I get that allnurses is a business, but this is really shady.

Between this and the article telling us that traditional teaching is out and health coaching is in by someone who doesn't disclose she also markets a coaching course, "allnurses, Trusted by Nurses Since 1997" doesn't seem so trustworthy any more.

[Jedrnurse, BSN, RN]

Ironic that when I opened your post the Health Coach ad was sitting right there at the top. Yeah, the whole thing doesn't sit right...

[caliotter3]

In keeping with my general perception for the past two months. Do you want an occasional supposed nursing-related post with you ads? Or a touch of coffee with your sugar? Same concept. Definitely not the site I found 18 years ago.

[Sour Lemon]

This is a newish trend in advertising. It's more "natural" and "believable". You'll see an abundance of these types of endorsements if you turn on your television during the daytime, too.
To anyone with half a brain, it's still pretty transparent.