My organization is attempting to become Magnet™ certified and I'm curious to hear from other RNs, particularly those in management about this issue. it seems that the amount of money being sunk into certification is ludicrous. Books, emails, manhours, consultants, meeting after meeting after meeting, structuring, restructuring, extra meetings, etc. I understand it is prestegious (allegedly) to be a Magneet facility, but does that actually affect the bottom line in the end or is this just another way that medical costs are being inflated? The fact that the term "Magnet" is legally TRADEMARKED in the U.S. tells me that someone in a marketing department somewhere decided it would be a good idea and began selling it as "helping". I know some parts are useless (according to a business professor I know, Shared Governance is a way for administration to control employees by giving them the illusion of input and control while admin makes the final decisions regardless of recommendation- essentially a sham) and that ADN nurses are evil in their eyes (or they just do a really good job of making us feel worthless). but what about the average customer? Does it really affect their decision, especially considering it's really the insurance that decides where the patient is able to go? Do they see a bump in business or is it merely a cash funnel for the sake of making the founders rich?
