A blog can definitely serve as a way to increase reflective practice. But I think it can go far beyond that. I require all of my NP students to start blogs. Think about the last time you needed to find a new physician or provider. You do a search on Google, and all you see is the same "Dr so and so graduated from ... and is dedicated to ..." Imagine if their website was filled with their insight into how they view health, how they approach patients, their philosophy of intervention (e.g., cut now or wait and see?).
When you blog, people will begin to trust you and feel that they know you. They will look forward to reading your material. Imagine as a new NP grad, approaching your first job with a blog with 100 articles and 500 e-mail subscribers that read you on a weekly basis? Think you might be able to negotiate a better salary? Imagine if you decide to leave the practice to start your own after five years? Think that 500 article website, 3000 e-mail subscriber list will come in handy?
Probably the easiest way to start making money with a blog is through affiliate sales. Blog about something that interests you and recommend products/services related to that topic. Alternatively, you could offer a product or service of your own.
For example, say you're really into fitness. There are a lot of fitness plans that pay commissions for referrals. So you buy the plan, blog about it. Talk about what you like and don't like. Offer tips for people considering the plan. Every post has a link to the plan. If someone clicks on your link, you get a commission. That's called an affiliate sale.
Now, let's say you want to develop it further. Say the plan requires kettlebells, so you have links to kettlebells on Amazon
, and you get a commission there too. Then, some people buy the product and are confused or need help implementing it, and since you're an expert on the product in their eyes, you sell private coaching online to people who bought the product, helping them to get the most out it.